Technogym
Technogym
Technogym

MVRDV completes work on Seoul's Imprint theme park

by Andrew Manns | 24 Sep 2018

Rotterdam-based architectural firm MVRDV has completed construction on the Imprint, a two-building, 9,800-square-metre indoor theme park and nightclub located less than a kilometre from Incheon Airport in Seoul, South Korea.

Visually, the Imprint is a windowless structure comprising 3,869 glass-fibre reinforced concrete panels. According to Winy Mass, MVDRV’s co-founder, these features were introduced in order to create a façade that would imitate other buildings in the area.

“By placing, as it were, surrounding buildings into the façades of our buildings and in the central plaza,” said Mass, “we connect The Imprint with the neighbours.”

Further elements that accentuate the Imprint’s distorted appearance are raised entrances. Highlighted by splashes of golden paint, they create an optical illusion by simulating drapery.

"This makes it as if the entrance is also illuminated at night by a ray of sunlight," Mass added.

The architect likened the Imprint's surrealistic design to those of Giorgio de Chirico.

“Reflection and theatricality are therefore combined,” Mass explained. “With our design, after the nightly escapades, a zen-like silence follows during the day, providing an almost literally reflective situation for the after parties. Giorgio de Chirico would have liked to paint it, I think."

The Imprint is the most recent addition to Paradise City, an entertainment centre of hotels and attractions which MVRDV took on as a project in 2016. It has worked in collaboration with the Korean Studio GANSAM Architects and Partners on the development.

Imprint  MVRDV  Seoul  Incheon Airport  GANSAM Architects and Partners  Paradise City 
Related stories
20 Jul 2016

MVRDV design gold-tinged Paradise City entertainment zone for Seoul

Rotterdam-based architectural firm MVRDV has completed construction on the Imprint, a two-building, 9,800-square-metre indoor theme park and nightclub located less than a kilometre from Incheon Airport in Seoul, South Korea. Visually, the Imprint is a windowless structure comprising 3,869 glass-fibre reinforced concrete panels. According to Winy Mass, MVDRV’s co-founder, these features were introduced in order to create a façade that would imitate other buildings in the area. “By placing, as
CLD,TAW,VAT,HAM,PRO,ARC,DES
A photograph displaying the Imprint's multi-coloured façade / courtesy of MVRDV
More news
News stories: 1 - 30 of 7679     
 
 
 
News stories: 1 - 30 of 7679     
 
 
 
company profile
Company profile: Painting With Light
Painting with Light is a team of professional lighting and multimedia experts who design and produce visual experiences that dazzle & shine.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Cargo nets
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Interview: Elizabeth de Portzamparc
Elizabeth de Portzamparc
"We need to stop the destruction of our world through predatory practices. We need to think of the future"

The architect behind Nimes’ Musée de la Romanité on designing to counter loneliness and the need for more cultural buildings

Equinox Hotel Hudson Yards is housed in 35 Hudson Yards, a tower building designed by SOM’s David Childs
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

features
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

Reclaimed oak floorboards have been used throughout
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
x
Sign up with CLAD for regular news updates
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
MVRDV completes work on Seoul's Imprint theme park
Rotterdam-based architectural firm MVRDV has completed construction on the Imprint, a two-building, 9,800-square-metre indoor theme park and nightclub located less than a kilometre from Incheon Airport in Seoul, South Korea.
Technogym
Technogym