Guests at Therme Euskirchen in Germany are transported to the Amazon rainforest in a new immersive experience.

Upon entering Forest Bathing, Lupuna, visitors are greeted with a physical waterfall, leading to a simulated tropical downpour where rain machines and spatial audio envelop the senses in a cleansing white noise. They then relax in temperature-controlled, vibroacoustic circular furniture resembling lily pads, while gazing up at a projection depicting a majestic lupuna tree scene. The visual narrative compresses 24 hours in the Amazon rainforest into a 24-minute session.

The multisensory experience can be accessed for free in the Paradise Palm zone of Therme Euskrichen. It was brought to market by wellness innovation consultancy White Mirror in collaboration with art collective Marshmallow Laser Feast and experience designers TheLoveTriangle.

Therme Euskirchen is part of the Therme Group which we feature on p40. It’s one of several wellness operators tapping into immersive experiences, including the just-announced Submersive bathhouse concept (see p12).

Location: Therme Euskirchen, Germany

Duration: 24 minutes

Cost: Paradise Palm entry starts at €21 (US$23, £18)

The new Brain Potential Programme created by medical wellness resort Clinique La Prairie is intended to slow cognitive decline, enhance brain performance, manage stress, build resilience and support the gut-brain axis.

Various tests – including genetic screening, MRI scans, cognitive evaluations and wellbeing assessments – are used to determine brain health.

Following this, personalised interventions are provided, such as cognitive and visuospatial training, resistance training, breathing techniques and exposure to low-frequency continuous stimulation.

The experience also includes neuro-nutritional approaches and supplements, along with a sleep and relaxation complex.

Location: Clinique La Prairie, Montreux, Switzerland

Duration: 7 days

Cost: CHF26,900 (US$29,574, €27,217, £23,867)

According to SHA Wellness Clinic, its new Advanced Cellular Regeneration Therapy is the only physical treatment that recharges cells and neutralises the harmful effects of free radicals. Its latest experience uses cold atmospheric plasma technology, which emits molecules including anions, photons and electrons to enhance the nervous system and boost the electrical voltage of each cell.

SHA explains that low cell voltage, often caused by disease, fatigue and ageing, can be countered by the technology. It’s claimed to promote serotonin, dopamine and mitochondrial health, reduce cortisol levels and stimulate melatonin and vitamin D, leading to increased energy, reduced fatigue, improved physical and mental health and decreased inflammation.

Location: SHA Wellness Clinics in Spain and Mexico

Duration: 50 minutes

Cost: €375 (US$407, £320)

ESPA has struck up a partnership with GenM, the UK-based collective which is carving out a retail niche for menopause-friendly brands.

GenM’s mission is to “lead a positive menopause revolution” and ESPA’s tie-up sees 37 of its products now carrying the MTick symbol – a signpost to show they help to ease, relieve or support any of the 48 symptoms of menopause.

In addition, six of ESPA’s treatments have been certified by GenM, all of which use only MTick-approved products. Each one features targeted techniques, personalised self-care rituals and mindfulness practices.

Uber cool fitness turned hotel brand Equinox, has teamed up with Function Health, to create the Optimize by Equinox membership offering more than 100 laboratory tests to give vital insights into internal health.

Priced at US$40,000 (€36,812, £31,457) a year, on top of gym membership, the subscription includes tests focused on female health, male health, stress and ageing, metabolism, blood and thyroid function, which enable Equinox’s elite trainers to develop personalised programmes.

Mark Hyman, co-founder of Function Health, says: “This is a historical moment where health breaks out of the doctor’s office and extends beyond the fitness club.”

The programme will be delivered out of the E by Equinox clubs – the operator’s two high-end locations in New York and London. It will also be available at its flagship Equinox Hotel in the US – see www.spabusiness.com/equinoxhotel – and the one currently being developed in Saudi Arabia.

Location: E by Equinox clubs and Equinox Hotels

Duration: Annual membership

Cost: US$40,000 (€36,812, £31,457)

Infertility, affecting around 1 in 6 adults worldwide according to WHO, is said to be impacted by environmental toxins and modern lifestyle habits which disrupt hormonal balance.

Ananda in the Himalayas has responded with two new Fertility Enhancement Programmes, blending ayurveda, yoga, traditional Chinese medicine, physiotherapy, emotional healing and transpersonal psychology.

Based on the branch of ayurveda that deals with fertility, the highly customised programmes emphasise detoxification, refining metabolic function and stabilising hormone fluctuation for improved performance of the male sperm and female ovum.

Guests undergo a pre-arrival consultation and then, according to results, are prescribed a range of purifying and restorative therapies – including visceral osteopathy on the abdomen. A customised wellness meal plan and diet therapy based on ayurvedic principles complete the offering.

Location: Ananda in the Himalayas, Uttarakhand, India

Duration: 14 or 21 days

Cost: Starts at £5,262 (US$6,692, €6,158)

Feet, hand and leg-care specialist Margaret Dabbs has upgraded its signature Medical Pedicure with advanced 3D foot scanning technology which informs the creation of custom-moulded orthotics.

Available at seven UK clinics, the treatment has been created in collaboration with Nordic health brand FootBalance and includes a detailed scan of the feet to assess arch type, alignment and overall function. This precise information is then used to create customised insoles and recommend specific products for foot health.

The Medical Pedicure itself is a chiropody-style intervention performed by a podiatrist.

Location: Margaret Dabbs London UK clinics

Duration: 60 minutes

Cost: Treatment starts at £90 (US$114, €105), custom orthotics cost £195 (US$248, €228