In a world in which the boundaries between online and offline are increasingly blurred, being able to deliver a unique, authentic and personalised consumer experience is essential.

When it comes to fitness, users expect their exercise needs, passions and personality to be understood. They want results through personalised, engaging training experiences and expect to track their exercise and have access to their data, stored in an easy, seamless way.

Many also want to train both at the gym and at home, having the option of staying connected with their PT or coach, challenging other users within their community and running against their previous best performances.

Investment in health and wellness
Today, all of this has become possible, because Technogym has been investing for many years in a unique digital ecosystem, with the aim of growing the industry, making it more attractive to end users and more credible to institutional stakeholders, such as insurance companies, health systems and the medical world.

The Technogym Ecosystem includes connected equipment, apps and live and on-demand video training content and can connect every individual user to their own personalised training experience for fitness, sport or health – anytime, anywhere.

The Technogym Ecosystem is an open platform that can be easily integrated with software applications that are already in use by health clubs, such as membership software, marketing and payment platforms, body analysis and assessment devices. It can also connect to users’ consumer apps and wearable devices.

Good for business
Additionally, Mywellness, the CRM of the Technogym Ecosystem, helps facilities and businesses to accelerate their digital strategy and transformation, improving users’ experiences and increasing ROI, thanks to the surge in attraction, retention, upselling and secondary spend that it drives.

Mywellness CRM helps operators personalise every individual user’s training experience: from initial assessment and the personalisation of a programme, to follow-up and review and the sale of additional services – both in the gym environment and at home.

Furthermore, thanks to the platform’s advanced profiling, operators can activate loyalty and reward campaigns to engage members, such as Technogym’s ‘Let’s Move for a Better World’ social campaign.

Mywellness CRM personalises individual users’ training experiences thanks to a machine learning, AI-based system that optimises, progresses and adapts the training experience based on individual needs, habits and passions to boost engagement and maximise results.

Find out more at www.technogym.com/hcm6