Technogym
Technogym
Technogym

Spa people

Sonu Shivdasani

Soneva is 100% carbon neutral and we continue to make a difference wherever we can


In 1995, Sonu Shivdasani and his wife Eva opened one of the first-ever luxury resorts in the Maldives after falling in love with the Indian Ocean archipelago on their honeymoon. Not only did Soneva Fushi pave a way for the Maldives as a bucket-list destination, it set a new standard in barefoot luxury with its ‘no news, no shoes’ policy and has pioneered the very meaning of sustainability in high-end hospitality.

The Shivdasani’s also developed the Six Senses Resorts & Spas brand which they sold to private equity group Pegasus in 2012. Six Senses was subsequently sold to IHG in 2019 for US$300m (€251.8m, £216m).

Today, Six Senses still manages two of Soneva’s spas – one at Soneva Fushi and the other at Soneva Kiri in Koh Kood, Thailand.

Soneva in Aqua, the company’s chartered yacht is based in the Maldives, offering on-board treatments and a glass-bottomed spa, revealing tropical fish below.

The portfolio is rounded out by the fourth resort, Soneva Jani in the Maldives, which is due to reveal a completely refreshed wellness centre and dedicated ayurvedic clinic imminently.

As the group celebrates its 25th anniversary, Shivdasani reflects on how the industry has evolved, Soneva’s milestone achievements, where it’s headed… and the role that spa and wellness has to play.

How have you seen the industry change over the last 25 years?
Magical service has always been the definition of luxury and that’s still true today. But with more boutique brands being bought by mainstream hotel chains, luxury has become institutional and differentiation between brands has diminished. The opportunity for Soneva is to be unique by staying true to our values and maintaining our beliefs and philosophy.

What’s the best decision you’ve made ... and the worst?
When I first visited the Maldives with Eva, we had never seen anything quite like it. Eva loved the untouched, simple way of life and we decided we wanted to open a resort like no other, while ensuring we protect the environment and have a purpose beyond turning a profit. That decision changed our lives.

Sometimes you hold onto the past and it’s not healthy and this was my experience with Six Senses. Eva and I contemplated selling its management business back in 2005/2006, but we found it difficult to let go because it was successful. By holding on for five years longer than we should have, we did not achieve its true value.

What can we expect from Chapter Two at Soneva Jani? We’re adding 27 luxe over-water villas, on top of the existing 24, plus three new dining experiences. By Q2 2021 there’ll be a 1,742sq m wellness centre on the picturesque South Beach to join our 471sq m Soneva Spa.

The idea is to set the standard in holistic wellness by combining ayurvedic techniques with cutting-edge therapies – the centre will have a dedicated ayurvedic clinic, as well as a consultation room for visiting specialists, two indoor therapy rooms and three open-air treatment spaces. We’ll refresh our menu but continue to work with Sodashi.

Guests will have access to a cross-functional fitness area, open-air yoga pavilion and a retail space selling sustainable apparel and wellness products.

As part of the update, we’ll offer the Soneva Unlimited package where unlimited spa treatments are included in the price of a new villa.

Have you always had spas at your resorts?
Yes – in fact, Soneva Fushi had the first spa in the Maldives. Eva’s sister, Amie, created it as she was involved in this business. 

Today, it would be deemed crazy if a resort didn’t include one, but it was unusual 25 years ago.

Because it was uncommon, many of our guests didn’t make use of the spa – especially the men – so we offered a free treatment to all guests. Many who hadn’t had a massage in their lives before were blown away by how nice it was and we soon filled it up with repeat business.

How has spa changed?
Spa culture caught on globally as a result of growing affluence among the urban rich, however, people are sharing similar experiences – whether it’s food, retail, style of houses, offices or cars – so overall, there’s a greater demand for space, privacy and genuine, authentic experiences.

I think that this has led to a greater interest in alternative healing. Our visiting practitioner programme sees guests returning for learning experiences which have a unique and positive impact on their lives.

Our attention today is also focused on the ingredients we use and the origin of the ingredients. 

Our focus was always to combine the best of western science-based wellness, with the ancient traditions of Asia and I feel the next focus for wellness is going back to its roots. We’ll see more focus on traditional healing, whether that’s ayurveda, Tibetan medicines or TCM. It’s about benefiting and learning from thousands of years of wisdom.

Could spas be doing more in terms of sustainability?
There’s a misconception that spas can’t be sustainable, but this isn’t true. Our spas use products that are natural and organic and focus on treatments using touch. Towels and linens used are non-bleached and responsibly sourced. Furthermore, the way we operate our laundry ensures that the use of these has minimal environmental impact. ​ 

There’s an opportunity to overhaul old thinking and practices when it comes to sustainability and the way our industry looks at it. It’s possible to be sustainable and luxurious, and sustainability can be a profit centre if done in the right way.  

How have you changed in your spas following COVID?
We’ve modified all our cleaning protocols, adding an extra 15 minutes for sanitisation between services. We have outdoor treatment rooms, but we won’t be introducing more touchless therapies – we’ve just adapted the massages we do have.

How have you adapted your business during the pandemic?
We’re lucky to have a team of digital storytellers at each of our properties who’ve created inspiring, visually beautiful content on an almost daily basis for our social media feeds and our travel partners. We retained contracts with all our PR agencies and our sales representatives, as we believe that now more than ever we need to be in contact with our guests and partners.

Our culture at Soneva is very innovative and dynamic. We were quickly able to move everything (and everyone!) online and create virtual FAM trips, live yoga sessions, webinars with guests, press and travel partners and more. We even hosted virtual wine tasting events for our repeat guests.

Have you seen more interest in wellness real-estate?
In this time of uncertainty, we see people craving safety and stability. A concept like Soneva Villa Ownership provides that safety, especially because our villas are in the secluded paradise of the Maldives.

Will Soneva align with the regenerative travel movement?
The philosophy of Soneva since its inception has been that we are guardians of places that have existed long before us.

Our unique vision is inspired by nature’s magnitude, mystery and enchanting beauty. This is the very definition of regenerative travel.

Luxury and sustainability are not opposites, in fact, they feed off each other. The past 25 years have taught us that the more sustainable we are, the more luxurious we become.

When you blend opposites, it creates a unique experience and a strong level of guest loyalty. 

What else is on the cards?
We have two new resorts planned. One in Okinawa, Japan, will open in about three years and that will be a resort with spa and residences like Soneva Fushi and Soneva Jani. 

I’m excited about Soneva Soul, our other new resort concept for the Maldives. Many of the spas we’ve operated have been for healthy people, but we want to place more emphasis on the medical aspect.

Eventually, Soneva may also enter cities such as London, Paris and New York, as our business model is to target the leisure client and not necessarily to just operate resorts.

A pioneer in sustainability
photo: soneva fushi

Sustainability has always played a vital role at Soneva and “all of our resorts are carbon neutral, and we continue to make a difference wherever we can,” says Shivdasani. Each site recycles 90 per cent of its waste (and Soneva is aiming for 100 per cent by 2030) and 12 per cent of total energy comes from renewable sources (and the goal is to get this to 100 per cent by 2025).

In 1998, it was one of the first hotel companies in the world to ban plastic drinking straws and 10 years later prohibited imported bottled water. Instead, it filters and mineralises its own water on-site which it sells to guests – the proceeds of this fund 500 clean water projects globally. In addition, the Soneva Foundation has raised more than US$6m (€5m, £4.3m) to support a wide range of environmental projects and initiatives.

SLOW LIFE experiences
photo: Soneva Kiri, Eco Centro

The SLOW LIFE concept – sustainable, local, organic, wellness, learning, inspiring, fun – is at the heart of Soneva’s philosophy. This manifests itself in a range of experiences designed to create unforgettable memories. Each Soneva property boasts its own observatory with in-resident astronomers and outdoor cinema screens. Guests can learn about onsite organic gardens and pick herbs, fruit and vegetables for their lunch. Most recently, it’s launched ‘new conscious experiences’ which include a host of thoughtful programmes – from coral planting, delving into marine conservation and traditional fishing expeditions, to finding out how to track wildlife and watching turtle hatchlings make their way to the ocean.

“As modern life picks up pace, Sonvea’s SLOW LIFE ethos offers our visitors a less hurried, more mindful and more appreciative look at the world,” says Shivdasani.

Outstanding experiences include watching turtle hatchlings make their first trip to the ocean / photo: soneva Jani ©Matthew Robinson
photo: soneva fushi, astronomy
Gallery
Click on an image to open the image gallery
company profile
Company profile: Barr + Wray Ltd
Founded in 1959, Barr + Wray is recognised as a world-leading provider of spa design, engineering and pool & spa equipment.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Hospitality: High standards
"We tried to take over in a friendly way"

The Standard’s first London hotel is bold, fun and full of surprising touches

Last word: Tina Norden
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Arranged over a series of five cells, the roof reflects the component parts of the Macallan Distillery
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Landscape design: Back to nature
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

The hotel has just two floors above ground; the other 16 floors are below
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

The James-Simon-Galerie translates the historical theme of colonnades into modern form
Alexander Schwarz
"Our aim was to create a place celebrating public space and accessibility"

The opening of the James-Simon- Galerie on Berlin’s Museum Island completes two decades of work for David Chipperfield Architects. The lead designer talks us through the building

cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
cladkit product news
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
cladkit product news
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Technogym
Technogym