Technogym
Technogym
Technogym

Editor's letter

Making a global impact

Two new studies have put the spotlight on the economic value of sport, giving us further ammunition when it comes to fighting our corner for decent levels of funding


The UK’s sports sector has had a battering during the years of austerity, with cuts to local authority budgets hitting key services.

However, as we head into 2020 and towards another public Spending Round, evidence is emerging that will strengthen our hand when it comes to lobbying the government for funding.

Firstly, a global study by RAND Europe has found that even low levels of physical activity would substantially grow both the UK and the world economies.

As a baseline, researchers found that if all adults aged 18-64 walked for 15 minutes a day, the world economy would grow by an additional US$100bn a year to 2050.

If people who are currently physically inactive were to reach the World Health Organization’s recommended levels of exercise, the world economy would grow by US$220bn per annum in the years to 2050.

Furthermore, if sedentary people increased their activity levels by 20 per cent, global growth it’s estimated would grow by US$360bn a year.

The UK would see economic gains of around £8.5bn (US$11bn) a year to 2050, while a relatively small increase in activity of 15 minutes a day could extend average life expectancy by two-and-a-half years, reduce annual sick leave by five days and add £8.5bn to the UK economy.

Thought to be the first time a multi-country macroeconomic model has been applied to the area of physical activity, the study points to a significant relationship between inactivity and productivity loss.

RAND said: “It’s clear physical activity has a crucial role to play in improving health, so we urge government to do more to support people to lead a more active lifestyle.

A second study from the Global Wellness Institute (GWI) also shows the global impact of sport.

Move to be Well: The Global Economy of Physical Activity found the physical activity economy is now a US$828bn (€752bn, £655bn) market, with its value expected to grow further to US$1.1tn (€1tn, £870bn) by 2023.

GWI drilled down to find the sports and active recreation markets contribute US$230bn a year to this total, with apparel and footwear adding US$333bn and equipment and supplies US$109bn.

Just one look at this issue of Sports Management is enough to demonstrate the incredible impact sport delivers in terms of social good and community outreach, but, unfortunately, when it comes to funding, this can often count for very little in the battle for resources.

These new global impact numbers, if carefully deployed, could lend extra weight to our lobbying by speaking the only language politicians really understand, meaning more people could gain the huge benefits sport can offer.

featured supplier
Featured Supplier: CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
company profile
Company profile: Gharieni Group
The Gharieni Group, based in Germany, is a leading European manufacturer of high-end spa and medical equipment with almost 30 years of experience.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
David Collins Studio: The leadership team on legacy and the fun of collaboration
Dublin-born David Collins moved to London in the 1980s and founded David Collins Studio in 1985
"The Studio is such a big part of our lives, that it just continued, albeit through a very challenging period"

David Collins was behind the design of many of London’s hottest destinations Today his legacy lives on via the studio’s glamorous international projects

The light-filled atrium at the Museo Internacional del Barroco in Mexico
Toyo Ito was born in Seoul in 1941. He studied architecture at the University of Tokyo
"I have one dream with my work. Architecture should equal nature"

The Pritzker Prize-winner talks about inspiration, battling bureaucracy and the Tokyo National Olympic Stadium saga with Kim Megson

Feature: The exciting new materials shaping the built environment
"Curiosity drives us and I think we all have a little bit of the geek within us"

The innovative new materials shaping the future of architecture

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The Dongdaemun Design Plaza in Seoul is a good example of what can be achieved using parametric design principles, says Schumacher. The centre opened in 2014
Schumacher joined Zaha Hadid Architects in 1988 after studing architecture in Stuttgart and London
"Zaha was a star… very courageous, very driven in terms of wanting to excel"

The director of Zaha Hadid Architects on how ZHA plans to keep innovating with passion

features
"Like other cultural institutions, libraries provide something that the internet cannot: genuine human interaction"

How excitingnewprojects arechanging theface oflibrarydesign

cladkit product news
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Technogym
Technogym