Promotional feature
EAS 2017
Preparations for the European attractions event of the year are well under way – so what can attendees expect?
This year’s Euro Attractions Show (EAS) boasts the most comprehensive education programme in the show’s history, with about 100 industry experts invited to share their knowledge with attendees.
EAS, which takes place from 24 to 28 September at the Berlin Messe Exhibition Centre in Berlin, Germany, offers more than 20 seminars during its four-day programme, covering best practice, safety, revenues, IPs, accommodation, F&B and much more.
As well as longrunning sector-specific events like the Waterpark Forum and the FEC/Indoor Playground Day, EAS is launching five new seminar tracks, designed to provide an in-depth look into each topic.
• Digital Future Track – the new digital landscape
• Profit and Revenue Track – increase and expand revenue
• Safety and Security Track – focus on new concerns and solutions
• Trends and New Ideas Track – analyse the latest industry trends
• Immersive Experiences Track – create unique experiences
Established events like the IAAPA Safety Institute and IAAPA Institute for Attractions Management will also run.
The show floor offers buyers more than 100 different products and services, including dry rides, water rides, design and theming, theatrical equipment, shows and productions, ticketing technology, F&B services, resort and hotel development, computer software, coin-operated machines, costume design and more.
Jakob Wahl,
Vice president Europe,
IAAPA EMEA
What’s your new role at IAAPA EMEA?
I’ve rejoined IAAPA EMEA in my new role of vice president, Europe. My main tasks are to increase membership and trade show services. We have grown and developed massively over recent years and the region today has over 1,300 members. The trade show, EAS, has grown the same way and has become the true meeting point for the leisure industry in this region of the world.
We also want to further increase IAAPA EMEA’s regional activities, so we have plans to bring people together at smaller events at a more local level. In addition, the organisation wants to carry out benchmark studies to benefit its members, and we may be able to present these studies during these events. We’re working to make the organisation even better for its members.
What’s new at EAS?
It’s clear that the trade show has developed steadily over recent years. We’re proud that we add new seminars and sessions every year, such as the Lunch and Learn sessions. We don’t want EAS to be the same every year, so we always look at what worked well, what was interesting, how we can refresh our model, how we can offer more to attendees and how we can attract even more people to EAS.
For example, for the first time this year, EAS will offer attendees a zoos seminar and a trip the next day to Berlin Zoo.
What’s the difference between EAS and the IAAPA show in Orlando?
Despite its large size, EAS still has a very intimate atmosphere. People know each other and share their knowledge. In my opinion, that is something special to EAS.
What trends are you noticing in the European attractions industry?
We’re seeing an increase in destination development, not just at big theme parks building hotels – like Efteling and Europa Park – but also at the smaller parks that are building log cabins, for example, or zoos that are offering glamping. More attractions are developing into hospitality.
We’re also seeing less distinction between different attraction types. More amusement parks are adding waterparks. More waterparks are building hotels. Even zoos are now building watermarks.
Why attend EAS?
It’s a must for operators, attracting everyone from the little fish to the big attractions. It’s very inspiring and attendees gather plenty of ideas and learn new ways to innovate. It’s a great place to meet colleagues and learn from them, with even the top operators sharing their best practices and learnings.
Look who's talking
• Christoph Kiessling, Siam Park, Tenerife
• Robert Dahl, Karls Tourismus, Germany
• Andreas Leicht, Hansa Park, Germany
• Andreas Sievering, Fort Fun, Germany
• Martin Kring, Legoland Deutschland
• Bruno Vanwelsenaers, Tomorrowland, Belgium
• Fernando Aldecoa, PortAventura World, Spain
• Andreas Knieriem, Berlin Zoo, Germany
• Eric Cosset, Disneyland Paris, France
• Robert Arvidsson, Liseberg, Sweden
• Robert Owen, Blackpool Pleasure Beach, UK
• Bas Bakkers, The Coca-Cola Company, Netherlands
• Christoph Zwahlen, NXP, Netherlands
• Thorsten Duess, Weber Shandwick, Germany
Don’t Miss Out
• exhibitors from 500 companies
• companies from 60 countries
• 11,500 sqm of trade show floor
• more than 20 hours of educational programming
• 11,000 attendees
REGISTER NOW!
Registration is open.
Visit the website now to avoid disappointment.
www.IAAPA.org/EAS
