Spa people

Steve Rudnitsky

President & CEO, Miraval Group

Steve Rudnitsky was named president and CEO of Miraval Group last October, and tasked with leading the global expansion of the brand, which includes the iconic wellness destination Miraval in Tucson, Arizona.

Now, Miraval has made its first big leap: the debut of a Miraval-branded spa at the St Regis Monarch Beach Resort in Orange County, California. The Miraval Life in Balance at Monarch Beach has 24 treatment rooms and 70 signature Miraval therapies, including things like ayurvedic-inspired Shamana-Karma energy rituals and floating meditation.

ESPA, which Miraval investors KSL Capital Partners also owns a stake in, has had a hand in the design and programming.

The St Regis Monarch Beach Resort is owned KSL too, no doubt making the move a no-brainer. But Rudnitsky says Southern California was picked because it has a heavy concentration of existing Miraval customers and destination spa-goers, many of whom are looking for alternatives to Tucson.

The spa is the first step in a major brand expansion for Miraval that will see the it try to replicate the full experience of its wellness destination spa in other locales. “The primary emphasis will be with other destination resorts,” says Rudnitsky. “We know we can easily adapt this experience to the California wine country, the Colorado mountains, parts of New England, Hawaii as well as parts of Florida.”

In the next five years, Rudnitsky is “very confident” there will be up to seven “full-blown” Miraval resorts in North America. “We’ve got a very, very active pipeline for that expansion,” he says.

One location not on that list is the 400-acre (162-hectare) Natirar in New Jersey, which was slated to become a Miraval property back in 2014 (see SB13/4 p38) – before Rudnitsky’s came on board. “It’s a magnificent site, but we’re really focused on resort destinations first and foremost,” he says.

It’s thought the company will seek an alternative location within the New York City catchment.

Full-blown Miraval destination resorts will be augmented with Miraval Life in Balance spas – similar to the Monarch Beach property – located in four-plus star hotels with “owners who understand the value of a Miraval-branded spa.”

While the company has a “pretty big expansion” plan in mind for the Life in Balance spas, Rudnitsky wants to first address the market with destination resorts, and then see what locations make sense for the standalone spa facilities.

Miraval has its eyes set beyond the US: locations in Mexico are on its short-list for development and Rudnitsky is also looking around London. “We’d love to get the product in the UK and really leverage ESPA,” he says. “They add tremendous value to us, given their core competencies in spa design, spa management and their extensive skincare line.”

But, Rudnitsky says, there are so many opportunities in North America – including sites in Mexico and Hawaii – that he wants to get up and running on home ground before crossing the pond.

“We have to be thoughtful about where we locate a property,” he says. “There’s got to be a certain scale and traffic of wellness or luxury spa consumers for us to be interested and roll up our sleeves and say, ‘this makes sense’.”

Click on an image to open the image gallery
company profile
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
The architect created a floating platform for cinema-goers attending 
a Thai film festival
According to Ole Scheeren, the best buildings are the ones that tell us stories
"Economic value can be achieved by a sense of generosity towards the public domain"

The architect behind Beijing’s CCTV Headquarters and the Taipei Performing Arts Center talks form, fiction and fantasy with Kim Megson

The hotel’s historic Art Deco features were carefully restored
Respecting the hotel’s heritage was key, says Maria Vafiadis
"We were very conscious of the heritage we were dealing with"

MKV completes the Sheraton Grand London Park Lane redesign

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Residential: Thinking big
"Now we’re talking about pedestrians as the most important members of the street community"

The new US neighbourhood designed to improve the health of its residents

JAJA’s design includes spaces for resting and viewing as well as the sports facilities
"We were constantly having to invent new solutions to problems, as we were working with old ruins, a low budget and high ambitions"

Across Denmark, a charity is turning industrial buildings into centres for street sport and art. As the concept prepares to go global, we speak to the people making it happen

Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

CLAD people: Asif Din
Din has worked on a range of sustainability-focused projects
"It’s imperative the architecture profession takes a proactive approach to tackling the realities of climate change"

Perkins+Will’s new sustainability director

Profile: Daan Roosegaarde
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...