The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd

BIG special

THE BIG TEAM - Jakob Lange

Bjarke Ingels credits BIG’s enormous success to the creative team he has built around him, and the studio now has partners spread across the world. Each brings something markedly different to the table, as Kim Megson and Magali Robathan find out


“I’ve always been a bit of an inventor type,” says Jakob Lange, head of BIG Ideas, BIG’s technology-driven special projects unit.

Lange founded BIG Ideas in 2014, when BIG’s plan to blow smoke rings from the Amager Resource Center hit a brick wall.

“At a partner meeting in Texas, we decided I’d get $15,000 to figure out how to solve the problem,” says Lange. “Within that budget I found the right people and built a prototype that blew steam rings instead of smoke. The moment when we generated the first steam ring was insane. I was screaming out loud – it was impossible to hold back. This was something that had never been done before.”

BIG Ideas’ highest profile project is its work with Virgin Hyperloop One, the LA company racing to build the world’s first high-speed transportation system.

“Our initial role was to be the architect and the designers of the stations and user experience,” he says. “This has developed and we’re now close advisors to Virgin Hyperloop One. We know everything there is to know about the Hyperloop system.”

For Lange, a technology-obsessed, future-orientated inventor, Hyperloop is something of a dream project.

“We’re moving into the realm of shaping the future with Virgin Hyperloop One,” says Lange “Because Hyperloop hasn’t been realised yet, everything we do now will determine what mobility will look like in the future.”

Lange has worked with Ingels since 2003. Right now he’s racking up frequent flier miles for travelling to the Middle East in connection with BIG Ideas’ latest challenge: Mars Science City.

Bjarke Ingels on Jakob Lange
“Jakob has a tinkerer’s attitude: if he doesn’t know how to do something, he’ll look it up and learn it. He has the patience to drill into very specific things and make them work”

Virgin Hyperloop One

United Arab Emirates
COMPLETION DATE: 2021

BIG have teamed up with Virgin Hyperloop One, the LA company racing to be the first to realise Elon Musk’s high speed, pressurised tube transport system.
Last November, BIG and Hyperloop One unveiled joint designs for the transport system in Dubai, as Hyperloop One announced that it had signed a deal with the Dubai Roads and Transport Authority to develop a passenger and cargo network in the United Arab Emirates.

The main objective of BIG’s concept is to eliminate waiting from the passenger experience. Passengers enter portals (stations) where a simple numbering system allows them to quickly identify their departure gate. Passengers will travel in pods that have room for six people and that move on regular roads and can pick up passengers at any point.

The pods are contained within a transporter, a pressure vessel attached to a chassis for levitation and propulsion that can accelerate the transporter to 1,100km/h. Passengers board the next available pod, which moves onto a transporter to their final destination. Different interior environments and seating arrangements offer passengers a travel experience tailored to their needs.

Bjarke Ingels on Jakob Lange
“Jakob has a tinkerer’s attitude: if he doesn’t know how to do something, he’ll look it up and learn it. He has the patience to drill into very specific things and make them work”

Passengers could travel from Dubai to Abu Dhabi in 12 minutes
Passengers could travel from Dubai to Abu Dhabi in 12 minutes
Passengers could travel from Dubai to Abu Dhabi in 12 minutes
Passengers could travel from Dubai to Abu Dhabi in 12 minutes
company profile
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
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