CLAD people

Veronica Schreibeis

Founder Vera Iconica Architecture


Veronica Schreibeis Smith, CEO and founding principal of Vera Iconica Architecture, has spoken to CLAD about her mission to get wellness architecture on the agenda of the wider architecture community.

Schreibeis Smith will be moderating a Wellness Architecture Forum and Global Wellness Institute Roundtable on the topic in Jackson Hole, Wyoming, in September 2018.

Making the case for an urgent need to improve on the “typically toxic and wasteful conventions standard in the building industry”, Schreibeis Smith said: “The population has never been sicker than it is today. Our bodies are constantly surrounded by chemicals and toxins in our foods and environments. Our ability to remain healthy is like a rain barrel...we can handle a lot, but when our exposure gets too high, we overflow and start seeing environmental stressors manifest as illness or disease.

“From an economic standpoint [wellness architecture] makes sense. Well building developers are assuming a 10 to15 per cent cost increase for healthier building materials and systems. This is recouped by charging a premium for the real estate, as the end users justify this by valuing their health and wellbeing.”

Schreibeis Smith defined wellness architecture as: “The art and science of designing the built environment to empower people to thrive across all dimensions of wellbeing (physical, mental, spiritual, emotional, social and environmental).”

Asked how architects can sell the idea of wellness architecture to their clients, Schreibeis Smith said: “Wellness architecture is essentially an insurance policy to help empower clients to live the lifestyle they aspire to and promote physical and mental long term health. Lifestyle is influenced through ‘nudge architecture’, a practice that uses environmental psychology to help shift behaviour patterns. 

“Physical and mental health is influenced by designing with materials that purify the air, or designs with appropriate daylighting to nourish circadian rhythms which leads to healthy hormone production that can assist in the prevention of disease and illness.”

Vera Iconica Architecture was set up by Veronica Schreibeis Smith in 2010 in Jackson Hole, Wyoming, with a focus on ‘how environments impact human wellbeing and planet earth’. The practice recently merged with Peruvian firm Luis Longhi Architecture. Ongoing projects include the Hotel Valle Sagrado in Cuzco, Peru.

Gallery
Click on an image to open the image gallery
company profile
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Brothers Calvin and Frederick Tsao set up Octave Living with Zack McKown
"The key to a happy and successful society is a philosophy that places wellness at the heart of everything"

Calvin Tsao and brother Frederick are reviving the Chinese culture of physical and mental wellbeing with their Octave Living development company, as Christopher DeWolf discovers

Serenbe offers a varied fitness programme that includes group yoga. A growing body of research suggests that exercising outdoors is better for you than working out indoors
"We love being surrounded by people who teach us and make us better. Serenbe has also really enhanced our thinking about the value of nature and being outside on a daily basis"

Eliza Bacot and her husband Benton talk about living at Serenbe with their family

Studio founders Antonio Cruz Villalón (left) and Antonio Ortiz García
Antonio Cruz
"We were set the target of building one of the five best stadiums in the world"

Shares the challenges of designing Atletico Madrid's new stadium

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The Baltic Center for Contemporary Art, UK
Patrick Bellew, founder, Atelier Ten
"It’s a wonderful extension to the existing modernist MOMA museum by Snohetta"

Working with Zaha Hadid, Heatherwick and more, Atelier Ten helps create sustainable buildings. Patrick Bellew speaks out

The building will house a range of events and activities
"Whenever you’re looking at it, the elevation is running away from you, so it never looks quite as big as it really is "

FaulknerBrowns’ Dutch sports facility

The two firms collaborated on the design of the Dubai World Expo 2020 bid master plan
Bill HellmuthCEO, HOK Sport + Recreation +, Entertainment
"It’s a great time to be back in sports – it’s a piece of our practice we’ve sorely missed"

HOK re-enters the sports market

features
Martha Schwartz
"No one is taking the issue of climate change seriously. Some bad things will have to happen before there is a change"

The outspoken landscape architect on climate change, bagels and being controversial

The facility features green terraces and plant-covered villas
"It’s about tracing the evolution of thermal practices"

Eco architect Vincent Callebaut has won a competition to redesign ancient thermal baths in the Savoyard town of Aix-les-Bains, France

The i360 opened in August following 11 years of development
Julia Barfield and David Marks also designed the London Eye
"This is the first of these towers, but it might not be the last"

The challenges of designing Brighton's i360

cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
The event will allow buyers and suppliers to meet
Magali Robathan
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo ...
cladkit product news
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...