Colour standards company Pantone has announced a “dramatically provocative and thoughtful purple shade” as the Colour of the Year for 2018. Pantone chooses a different emerging colour to celebrate each year, with ‘colour experts’ at the Pantone Color Institute searching extensively for new colour influences, taking inspiration from the entertainment industry, films in production, travelling art collections, fashion lines, forthcoming buildings and interiors and socio-economic conditions. According to the firm,