The British multinational Debenhams is partnering former Virgin Active co-founder Frank Reed to launch in-store gyms as part of the retailer’s strategy to attract more customers and a younger female base. Reed’s Sweat! gyms are set to be trialled in three stores from early 2018 under a membership model. The deal is part of the Debenhams Redesigned strategy, which involves working with strategic partners to deliver its plan of making