Sweat! news
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British retailer Debenhams partners with health club group to trial in-store gyms
by Deven Pamben | 26 Oct 2017
The British multinational Debenhams is partnering former Virgin Active co-founder Frank Reed to launch in-store gyms as part of the retailer’s strategy to attract more customers and a younger female base. Reed’s Sweat! gyms are set to be trialled in three stores from early 2018 under a membership model. The deal is part of the Debenhams Redesigned strategy, which involves working with strategic partners to deliver its plan of making
News stories: 1 - 1 of 1
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"Culture is the beating heart of this project"
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
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