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Rhode said that creators of attractions based on film IPs must consider format in the theatre versus format in the theme park realm / Disney

IAAPA 17: Disney legend Joe Rohde reveals secrets to storytelling with IPs

by Tom Anstey | 20 Nov 2017
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Veteran Walt Disney Imagineer Joe Rohde has revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must put visitors at the centre of their own immersive fantasy world. Recently celebrating the launch of his latest Disney project – Pandora ‘The World of Avatar’ at Orlando’s Animal Kingdom – Rhode said that creators of attractions based on film IPs such as Avatar or
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DJW
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
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