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Seven has signed a licensing deal with Hasbro, which owns the IP for Play-Doh / Seven

Thinkwell to deliver the world's first Play-Doh attractions in Saudi Arabia

by Tom Walker | 22 Mar 2023

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Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia. Thinkwell Group, the experience design and production agency, has been appointed to develop the attractions. Seven, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), said it will open Play-Doh sites at eight of its entertainment destinations across the country over the next 10 years. Seven has signed a

News stories: 1 - 1 of 1

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