Diageo news
News stories: 1 - 2 of 2
Hot Pickle design £73m Guinness visitor attraction for Diageo in London
by Tom Walker | 14 Feb 2022
Brewing giant Diageo has revealed plans to create a Guinness-themed cultural hub and microbrewery in London, UK, with design by London-based agency, Hot Pickle. Called Guinness at Old Brewer’s Yard, the visitor attraction is set to open in London’s Covent Garden in Autumn 2023. Located on a historic brewing site – the Old Brewer's Yard was the site of beer brewing as far back as 1722 – the £73m development
BRC Imagination Arts completes new Glenkinchie Distillery brand home for Diageo as part of cycle of Scottish whisky attractions
by Liz Terry | 29 Oct 2020
LA-based experience design studio, BRC Imagination Arts, is the creative force behind the new Glenkinchie Distillery attraction, which has opened today (29 October 2020) near Edinburgh, Scotland. The single malt distillery is located in East Lothian, a region known for its produce and has undergone a major transformation of its visitor attraction as part of a wider £185m investment by owner, Diageo. Glenkinchie will be known as the ‘Lowland Home
News stories: 1 - 2 of 2
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