énergie teams up with The Terminator
by Jak Phillips | 01 Jun 2015
The Terminator helped make fitness hero Arnold Schwarzenegger into one of the world's biggest film stars
The énergie Group has secured an exclusive partnership with one of the most eagerly anticipated box office films of 2015, Terminator Genisys, which launches on Friday 3 July.
The UK fitness franchise has been confirmed as the official fitness partner by Paramount Pictures to promote the latest Terminator film – starring fitness legend Arnold Schwarzenegger. The deal will see a ‘Terminator takeover’ at 70 clubs within the énergie Group’s estate, including POS, website and social media takeovers.
Tie-ups with fitness-focused action heroes are becoming somewhat of a specialty for énergie, which last year teamed up with Dwayne ‘The Rock’ Johnson to urge members to ‘train like a Gladiator’ ahead of the release of summer blockbuster Hercules.
“Our national reach is becoming an increasingly attractive proposition to companies wanting to reach a captured market,” said énergie Group CEO Jan Spaticchia.
“This is the second partnership we have engaged in with Paramount Pictures and, as one of the most talked about films of the year, Terminator Genisys is an exciting time for both members and staff.”
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The énergie Group has secured an exclusive partnership with one of the most eagerly anticipated box office films of 2015, Terminator Genisys, which launches on Friday 3 July. The UK fitness franchise has been confirmed as the official fitness partner by Paramount Pictures to promote the latest Terminator film – starring fitness legend Arnold Schwarzenegger. The deal will see a ‘Terminator takeover’ at 70 clubs within the énergie Group’s estate,
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"Culture is the beating heart of this project"
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
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