énergie teams up with The Terminator
The énergie Group has secured an exclusive partnership with one of the most eagerly anticipated box office films of 2015, Terminator Genisys, which launches on Friday 3 July.
The UK fitness franchise has been confirmed as the official fitness partner by Paramount Pictures to promote the latest Terminator film – starring fitness legend Arnold Schwarzenegger. The deal will see a ‘Terminator takeover’ at 70 clubs within the énergie Group’s estate, including POS, website and social media takeovers.
Tie-ups with fitness-focused action heroes are becoming somewhat of a specialty for énergie, which last year teamed up with Dwayne ‘The Rock’ Johnson to urge members to ‘train like a Gladiator’ ahead of the release of summer blockbuster Hercules.
“Our national reach is becoming an increasingly attractive proposition to companies wanting to reach a captured market,” said énergie Group CEO Jan Spaticchia.
“This is the second partnership we have engaged in with Paramount Pictures and, as one of the most talked about films of the year, Terminator Genisys is an exciting time for both members and staff.”
énergie Group lands ex-Domino’s duo
Largest énergie Ireland franchisee enters examinership
énergie Group racks up 100,000th member
Exclusive: énergie set for ‘biggest growth ever’ in 2015
Bitcoin: Can the fitness industry cash in?
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
The Isola delle Rose has a rich history and an enviable location. Matteo Thun knew he had to capitalise on both with the design of the JW Marriott Venice Resort & Spa
From climate change to resource scarcity, Exploration Architecture uses biomimicry to address some of the world’s major challenges. Its founder tells us how