Michael Bruggeman, CEO of OM4 Organic Male and haia, is leading a new nonprofit charitable foundation supported by a host of leading beauty, wellness and healthcare industry experts.

Called One Well World, the initiative’s mission is to inspire global wellbeing through local action and tackle major social issues which prevent people from feeling happy, healthy and well.

“The next global pandemic may not be another rogue virus”, said Bruggeman, “but rather a global crisis of mental wellbeing.”

He argues the next serious social and public health issues of our time will include blue light-induced circadian clock disruption, widespread anxiety, chronic stress, loneliness and isolation, as well as domestic violence, bullying, political unrest, intolerance and racism, addiction and suicide.

To this end, the foundation is focused on three main objectives:

• Commissioning and managing four targeted action projects aimed at significantly impacting local and regional health and wellness outcomes; Spa Reimagined, Well Beauty, Families First and Enlightened Workplaces
• To provide financial support and resources to vetted charitable partners making a difference in one of the six wellness dimensions – spiritual, physical, intellectual, emotional, relationships and global citizenship + ecosystem care, or any of the social issues above
• Cultivating well leaders with the knowledge and skill to internalise authentic presence and the capacity to design and establish enlightened workplaces.

With sights set on local community change, especially in underserved populations, Bruggeman believes there is much the industry and businesses can do to step up social responsibility and become equity partners in the health and wellness of brand followers and the communities in which they live.

“Equally important, is developing a collective obsession with sustaining our planet,” he said.

“However, the bottom line is that no one person can conceive or take on such a seemingly insurmountable mission.

“It’s only through the collective focus, good thinking and commitment of the advisory board – and our soon to be announced action project chairs and their teams –that makes any of this possible.”

As chair, Bruggeman will be supported by an advisory board comprised of the following industry figures:– Maureen Fletcher Bankson, executive VP Spa + Wellness, LIVunLtd, US

– Martha Collard, founder and catalyst at Red Doors Studio, Hong Kong– Doris Day, MD, FAAD, MA – founder Day Dermatology & Aesthetics, US

– Madelyn Hirsch Fernstrom, PhD, CNS, health and diet editor NBC News, US– Sallie Fraenkel, president Mind Body Spirit Network, US

– Sherrie Frank, programme director Wings Seminars, US– Anna-Cari Gund, MD of Raison d’Etre, Sweden

– Karin Linnewiel Hermoni, PhD, head of science and nutrition Lycored, US– Jane Kitchen, founder, Jane Kitchen Communications, UK

– Brett Kotlus, MD, MS, cosmetic and occufacial plastic surgeon, US– Doris Lopez, MA, WC, healthcare and wellness consultant, US

– Kathryn Moore, founder, Hall of Wellness Awards – powered by Spa Connectors, UAE– Vince Oliver, LFACHE healthcare consultant, US

– Jennifer Walsh, founder Walk with Walsh & Nature GreenPrint, US– Claire Way, MD of Spa Strategy, UK.

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