CLAD people

Irene Forte - Brand Manager

PROJECT: Rocco Forte Spas


Read on turning pages | Download PDF | sign up to CLAD

Irene Forte quite literally grew up in the hotel business – her father is the famous hotelier Sir Rocco Forte, her aunt is renowned hotel interior designer Olga Polizzi and her cousin is hotelier Alex Polizzi who also presents UK TV series The Hotel Inspector.

Now, aged 27, Forte has developed the group’s first brand-wide spa concept, Rocco Forte Spas, which has just rolled out across its 10 luxury properties in Europe.

“We had very nice individual spas, but we had no overall unified concept,” says Forte. “And there was no health and fitness aspect. I saw a real gap there.”

She set out to create a concept that would work for existing spas – which include its flagship 4,000sqm spa in Sicily, Brown’s Hotel in London or the Hotel Astoria in St Petersburg. While each spa will incorporate local flavours through decor and nutrition – a crucial part of the concept – the rituals and branded skincare will remain consistent throughout.

The Rocco Forte spa concept combines spa treatments (Rocco Forte Rituals) with food (Rocco Forte Nourish) and in-house beauty products (Forte Organics) as well as Rocco Forte Fitness.

“I really like having a simple and clear concept,” says Forte. “We have four notions, which are easily understandable for guests. We can also continue build upon them.”

While Forte headed up the development of the spa concept, she also benefitted from the insight of her aunt, sister and father – with each family member playing to his or her strengths and interests.

Forte worked with her sister Lydia – just two years older than herself, and the bar and restaurant development manager for Rocco Forte – to create Rocco Forte Nourish. This involves using area chefs and nutritionists for local cuisine, as well as changing the minibar selections and offering a healthy corner at breakfast, with choices like sugar-free almond or soya milk and granola.

“It was the first project we worked on together,” says Forte. “It was quite good to do something together and I think our Nourish element really stands out.”

Gallery
Click on an image to open the image gallery
company profile
Company profile: Dornbracht GmbH
Dornbracht is turning the bathroom into a LifeSpa: Dornbracht’s LifeSpa vision has taken the idea of health-oriented bathroom design to a new level.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
British materials and the history of London served as inspiration for the design
Mexican architect Frida Escobedo runs a practice in Mexico City
"I hope visitors will find a space in which the passage of time feels a bit hazy — fun yet meditative"

Creating the Serpentine Pavilion

The duo are aiming to work with hotels, resorts and sports clubs
Meis has helped design some of the world’s most successful stadiums
"It’s one of the tragedies of the US that so many of our stadiums get replaced after 20 years"

The Everton and AS Roma stadium architect talks through the challenges and rewards of sports facility design

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Capri is a range of indoor/outdoor furniture for the world of hospitality
Matteo Thun leads a design studio of over 70 people, with offices in Milan and Shanghai
"We want a longer life cycle for every product, even if it means business is slower"

Simplicity and sustainability should be at the heart of all design argues the Italian architect

Musée de la Romanité
French-Brazilian architect Elizabeth de Portzamparc designed the museum
"This museum is the smallest public facility I’ve worked on, but the most symbolic"

On her futuristic new museum

Vilnius Plaza will be located on the former Zalgiris Stadium site in Lithuania’s capital city
Martha Schwartz
"No one is taking the issue of climate change seriously. Some bad things will have to happen before there is a change"

The outspoken landscape architect on climate change, bagels and being controversial

features
"A unique leisure destination in the Greater Paris of tomorrow"

The key cultural buildings for Paris’s controversial new leisure destination

Amanyangyun: Discover the story of the resort created from a relocated forest
"This carefully choreographed interplay of room and courtyard extends through all scales of the masterplan"

The desire to save a threatened forest and historic buildings in China led to a truly unique resort, We speak to the people that made it happen

Many people today are searching for a sense of community
"Wellness real estate makes up about 1.5% of the total annual global construction market"

Research by the Global Wellness Institute valued wellness real estate at US$134bn in 2017 and growing. The research authors outline the implications

cladkit product news
EAS PREVIEW: Bright Buildings to exhibit BrightOpen designs
Bright Buildings will be showcasing its range of BrightOpen buildings
At this year’s Euro Attractions Show (EAS), design and architecture firm Bright Buildings will be exhibiting its range of BrightOpen ...
Dornbracht debuts Rainmoon wellness shower concept at  Salone del Mobile
Rainmoon is a multi-sensory wellness experience designed to revitalise and reinvigorate the user
Lauren Heath-Jones
Dornbracht, a German-based luxury bathroom specialist, has launched an innovative new shower experience, Rainmoon. Slated as the next generation of ...
Carlo Ratti's 'wonder wall' robot could become reality with kickstarter campaign
Unveiled at Milan Design Week, as part of Ratti's Living Nature installation, the Scribit is the result of Ratti's ongoing investigation into and development of writing machines
Lauren Heath-Jones
Carlo Ratti Associatti has developed an intelligent robot capable of writing and drawing on vertical surfaces. Called Scribit, the device ...
cladkit product news
Ben van Berkel launches UNSense startup to boost health and wellbeing in built environments
Kim Megson
Dutch architect Ben van Berkel and his design firm UNStudio have launched a tech startup to “improve the health and ...
Empex Watertoys partners with Singapore architecture firm on new splash park
Buds is a new splash park that caters to children aged 12 and under
Lauren Heath-Jones
Empex Watertoys has partnered with Singapore landscape architecture firm Playpoint Singapore Pte to create Buds, an exciting new splash park ...
Bright Buildings to create UK's first 'open sky' swimming pool
Bright Buildings will create the retractable roof for the Open Sky pool at Ivybridge Leisure Centre
Lauren Heath-Jones
Leisure operator Fusion Lifestyle has announced that it will invest millions of pounds over the course of the next three ...
cladkit product news
Kvorning wins contest to design aquaculture exhibit at Norway's Coastal Museum
The exhibition explores the history of Norway's fish-farming industry dating back to 1970
Lauren Heath-Jones
Copenhagen-based design studio Kvorning Design and Norwegian advertising agency Vindfang have won a competition, organised by Museums in Sør Trøndelag ...
London's new pollution-eating living wall has air purifying power of 275 trees
CityTree is a living wall that reduces particulate matter and nitrogen dioxide in the air by 30 per cent
Lauren Heath-Jones
The Crown Estate, a London-based commercial real estate company, has partnered with Westminster City Council and cleantech specialist Evergen Systems ...
Parkside opens flagship Chelsea showroom
The showroom is designed to inspire its clients
Lauren Heath-Jones
Parkside, a designer of contemporary porcelain and ceramic tiles, has opened its first showroom in the UK. Located in Chelsea ...
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
CLAD people: Irene Forte
Rocco Forte’s daughter Irene Forte says simplicity is the secret behind her new spa concept