Emaar to strengthen luxury portfolio with six new hotel openings
by Tom Walker | 28 Apr 2017
Vida Dubai Creek Harbour – one of Emaar's upscale lifestyle hotels
Dubai-based Emaar Hospitality Group, the hospitality and leisure arm of Emaar Properties, has announced plans to open six new hotels in the Middle East.
The new properties in Dubai, Abu Dhabi and Egypt will be operated under the Group's luxury brands – the premium luxury Address Hotels + Resorts and the upscale lifestyle Vida Hotels and Resorts.
Among the new hotels will be the Address Marassi Beach Resort and Address Residences Marassi Beach Resort.
Both properties will be part of Marassi – a huge, master-planned beachfront development in Egypt. Emaar has already signed a contract to operate Address Marassi Golf Resort + Spa within the same master-development.
The Address-branded hotels will have significant spa and wellness offerings, but a spokesperson said exact details are yet to be confirmed.
Meanwhile Emaar will strengthen its Vida Hotels and Resorts portfolio with the opening of the Vida Dubai Creek Harbour, Vida Dubai Marina and Vida Residences Dubai Marina.
The sixth new property will be located in Abu Dhabi, with the opening of the Vida Beach Reem Island.
Olivier Harnisch, CEO of Emaar Hospitality Group, said: “We are marking our tenth year of operation, and have established our reputation as a home-grown Dubai hospitality group with a fast-growing international footprint.
“The upcoming properties highlight our competencies in delivering guest-centric lifestyle experiences."
Emaar Hospitality Group’s parent company Emaar Properties is one of the leading developers in the UAE. It’s current projects include the US$1bn Santiago Calatrava-designed world's tallest skyscraper, which is scheduled to open in Dubai in 2020.
Dubai-based Emaar Hospitality Group, the hospitality and leisure arm of Emaar Properties, has announced plans to open six new hotels in the Middle East. The new properties in Dubai, Abu Dhabi and Egypt will be operated under the Group's luxury brands – the premium luxury Address Hotels + Resorts and the upscale lifestyle Vida Hotels and Resorts. Among the new hotels will be the Address Marassi Beach Resort and Address
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