ISPA Conference & Expo
ISPA Conference & Expo
ISPA Conference & Expo

Nike gets into the health club market with the launch of group exercise studios

Nike is launching a chain of Nike Studios offering group exercise classes.
The move is in partnership with FitLab, with the first studio opening in a FitLab-owned location in West Hollywood.
Locations will typically involve reskinning existing businesses to speed up the rollout of the brand.
Monthly fees will start at US$99/month, increasing to US$200/month once multiple sites are open. Tiered pricing will also be available.

Nike has made the leap into the group fitness market with the launch of Nike Studios.

The offering – in partnership with FitLab – is being billed as “a new generation of group fitness for every body and every goal.” Classes will be led by Nike trainers.

The first physical locations will be in West Hollywood, LA, and upmarket Newport Beach in Southern California, near the headquarters of FitLab.

Nike Studios will take over and rebrand existing health clubs, enabling it to fast-track the rollout of its studios. The West Hollywood location will open at Sanctuary Fitness – a FitLab brand – although Sanctuary will retain its locations in Pasadena and Korea Town. The Newport Beach location is thought to be taking over the site of Rocket Science Fitness.

Clubs will be refitted with Nike Grind Flooring, new lighting and decor, as well as a range of equipment thought to be from Assault Fitness.

Nike is in talks with other health club operators to re-skin their operations, saying: “We’ll continue to evaluate locations where we have the best opportunity to connect with consumers through premium services, experiences and products.”

The business arrangements between Nike and the health club operators are not yet clear, although Nike says “prices are dependent on location” and “merchandise bought at Nike Studios can’t be returned to Nike stores”, suggesting that some kind of arm's length arrangement will be in place.

A Founder Membership fee of $US49 will entitle early joiners to get unlimited classes for US$99/month as part of a pre-sale offer, along with a free swag bag containing a limited-edition Nike Studio T-shirt, a US$25 Nike gift card, a drawstring bag and water bottle.

Post opening, prices will double to US$200/month. Nike says it will also be offering more flexible options, including “drop-in classes and a tiered pricing model”.

The company plans to implement an all-access, ‘nationwide’ membership when enough sites have opened, indicating that the initial rollout is likely to be US-, rather than globally-focused.

The month-to-month memberships will be cancellable at any time with 10 days’ notice. 

Nike will work with FitLab as its partner on the delivery on an omnichannel element, with home workouts part of the package and will also be delivering a “calendar of fun and motivating social fitness events”.

Two sub brands will be in play – Nike Training Studios (NTS) and Nike Running Studios (NRS), with NTS offering HIIT and strength workouts using weights, kettlebells, sleds and sandbags to deliver classes that "rotate muscle groups to avoid overtraining” and NRS locations offering endurance workouts and classes between treadmills and floor exercises, a la Barry’s. The running studios will also feature big screens delivering “competitive features”.

Classes will be ‘life-proofed’ with programming rotated to keep members “moving toward their goals without ever burning out" and staff will be certified in the Nike Training curriculum, while also being ‘experts in movement and motivation’.

“Movement should feel joyful and Nike Training Studio was built to be a fitness playground, offering state-of-the-art tools to keep every movement fresh, fun, and effective,” says Nike.

The sportswear giant has been signalling its intention to tackle the sector for some time, as it pivots its offering to holistic wellness and ‘training as a sport’.

In June, Nike announced plans to hire 1,000 fitness instructors globally.

The launch of Nike Studios follows Nike's entrance into the live streaming market in December 2022 when it launched Nike Training Club on Netflix, followed by a deal with Strava in May. Nike’s retail outlets have also since been rebranded as Nike Well Collective.

Nike Studios is not to be confused with Nike Studio, a boutique retailing concept the company is rolling out in major world cities.

Nike Studios  FitLab 
Related stories
23 Jun 2023

Nike is hiring 1000 fitness trainers as it pushes deeper into wellness

23 Dec 2022

Netflix launches into fitness with Nike Training Club

16 Nov 2022

Nike and UK Active publish blueprint for scaling the Open Doors kids' holiday fitness scheme

20 Jul 2022

UK Active and Nike’s Open Doors in school holiday programme aims to keep kids active and away from food poverty

Nike has made the leap into the group fitness market with the launch of Nike Studios. The offering – in partnership with FitLab – is being billed as “a new generation of group fitness for every body and every goal.” Classes will be led by Nike trainers. The first physical locations will be in West Hollywood, LA, and upmarket Newport Beach in Southern California, near the headquarters of FitLab. Nike Studios
CLD,SAR,HAF,FIT,IND,PTS,SAB,CPW,CAS
Nike Studio will take over existing health clubs, refitting and rebranding them / Nike
More news
News stories: 1 - 30 of 7770     
 
 
 
News stories: 1 - 30 of 7770     
 
 
 
company profile
Company profile: The Wellness
Based in Dubai, Hong Kong, and Singapore, The Wellness are the next generation of wellness consultants providing spa, fitness, hydro engineering and leisure related concepts for the global Wellness markets.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The design allows the views of the surrounding landscape to take centre stage
NYC-based designer Clodagh
"We were blown away by the light, colours and endless fields of grape vines"

The designer of Six Senses' first European resort

The steel ‘veil’ of the stadium’s facade is lifted to reveal the various entrances
Populous’ Christopher Lee has designed more than 30 stadia across five continents
"Our new stadium and wider scheme has been developed to deliver an unrivalled fan experience and significant benefits to our local community. We want to make this venue a world class sports and entertainment destination for everyone, in our birthplace of Tottenham - Daniel Levy, Tottenham Hotspur FC chair "

Tom Walker exploresthe storybehind TottenhamHotspur’sgroundbreakingnew footballstadium

Water park hotel
"A unique leisure destination in the Greater Paris of tomorrow"

The key cultural buildings for Paris’s controversial new leisure destination

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The Matsumoto Performing Arts Centre opened in Japan in 2004
Toyo Ito was born in Seoul in 1941. He studied architecture at the University of Tokyo
"I have one dream with my work. Architecture should equal nature"

The Pritzker Prize-winner talks about inspiration, battling bureaucracy and the Tokyo National Olympic Stadium saga with Kim Megson

One of Starck’s guestrooms
Kravitz and Starck worked on the project
"A cheeky interpretation of luxury hospitality"

Collaborate on the W Las Vegas

features
Meis has helped design some of the world’s most successful stadiums
"It’s one of the tragedies of the US that so many of our stadiums get replaced after 20 years"

The Everton and AS Roma stadium architect talks through the challenges and rewards of sports facility design

Ingo Schweder, CEO, Goco Hospitality
"If you look at the amount of money we spend on healthcare in the US, and the amount of disease, we have you’ll understand why a lot of folks are starting to look for alternatives - Steve Nygren, Founder, Serenbe"

The US wellness communities providing a new model for living

Martha Schwartz: The landscape architect on bagels, climate change and upsetting the status quo
Martha Schwartz
"No one is taking the issue of climate change seriously. Some bad things will have to happen before there is a change"

The outspoken landscape architect on climate change, bagels and being controversial

cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
x
Sign up with CLAD for regular news updates
ISPA Conference & Expo
ISPA Conference & Expo