bbspa_Group to realise urban destination spa inside Sardinian football stadium

– Regis Boudon Doris
International spa and wellness consultancy bbspa_Group has been appointed by Italian football club Cagliari Calcio to create an urban destination spa inside the club’s upcoming new stadium.
Cagliari Arena will open with a 4,000sq m spa rooted in Sardinian healing traditions, following an agreement between Cagliari Calcio, industrial holding company Costim, bbspa_Group and Snow Group (of which bbspa_Group is a shareholder).
With a capacity of 25,000 seats, the stadium will be located in the Sardinian city of Cagliari.
The new property is being built by Italy-based architectural firms Manica Architecture and Sportium on the site of Cagliari Calcio’s former home turf, Stadio Sant’Elia, and is projected to open in 2025-2026.
bbspa_Group says its vision for the stadium spa is to create a central urban sanctuary that makes wellness available all week long for city dwellers.
The management of the spa will be entrusted to Snow Group Italia, the Italian branch of the French parent company that manages over 60 spas in Europe.
The stadium project recently received €50m (US$54.5m, £44.3m) in funding from The Regional Council of Sardinia. This money will be gradually drip-fed into the project over the next four years.
“The biggest challenge was to come up with a concept that was both innovative and functional,” said Régis Boudon Doris, CEO of bbspa_Group.
“We wanted to create a spa that would have its own sense of place, despite being in an unusual setting for a wellness facility.”
To realise the design concept, bbspa_Group's We Think team conducted a strategic audit to gather all the information about the site, including market analysis, feasibility and marketing study to analyse the space in which the structure would be built and define a spa concept appropriate to the site.
Boudon Doris added: “Our local approach has seen us engage in an in-depth study of Sardinian culture and traditions, which has allowed us to devise a unique concept.
“The future spa will provide a wellness experience strongly imbued with Sardinia's DNA and make it possible for the whole world to tap into the wellness secrets of this land.”
bbspa_Group Cagliari Calcio Snow Group Cinq Mondes Deep Nature Algotherm Regis Boudon Doris Sardiniabbspa_Group reimagines classical Roman baths to create new spa in Florence
Ghislain Waeyaert departs Deep Nature and becomes president of bbSpa’s new French division


Construction work to begin on Universal Resort Beijing's second phase 'by 2025'

Sparcstudio gives Center Parcs' Aqua Sana concept an extensive forest-inspired makeover

Studio Apostoli plans wellness oasis in Mongolian national park

Soho House to expand with new properties in UK, North America and Latin America

Art Processors win Fast Co Design Award for Sydney Opera House 50th anniversary synchronised show

September reopening for Britain's oldest lido following £9m transformation

Rixos to open Turkish-inspired beachfront spa resort in Dubai Islands

Rosewood’s second Austrian Asaya spa to open in restored 15th-century castle

1 Hotel Mayfair launches with Bamford Wellness Spa and biophilic design by GA Group

Otherworld Philadelphia is a place where 'anything is possible'

Mandarin Oriental opens first retreat in Greece and announces upcoming Sardinian property and spa

Third Space joins Six Senses at luxury development The Whiteley

GymNation – owned by JD Gyms – opens latest club in Dubai and plans Middle East expansion

Entertainment resort and waterpark planned for Tashkent, Uzbekistan

Plans revealed for US$2bn Oklahoma theme park

Nike gets into the health club market with the launch of group exercise studios

Canyon Ranch receives additional US$150m investment from VICI Properties to fund expansion

Communal bathhouses and self-care inspire LA's upcoming wellness club, Hume

Foster + Partners slated to design Equinox Resort Amaala

Feilden Clegg Bradley Studios' Eden Project Dundee will celebrate myth-makers and alchemists

Noa* creates elemental spa for alpine eco-resort in Austria

Meow Wolf opens The Real Unreal psychedelic experience in Grapvine, Texas

Boutique Greek island retreat unveils new spa with waterfall treatment rooms

PLP Architecture's Mandarin Oriental Bankside will be part of UK's first operationally fossil fuel-free mixed-use development

Fletcher Priest creates new design for Therme Manchester

Buro Happold hosts active transport event at World Congress of Architecture in Copenhagen

Aardman Animation and design studio, Katapult, launch new attraction concept

Anotherform and Fluxprojects create immersive fitness concept for Blok in London

FaulknerBrowns delivers new Lee Valley Ice Centre with two Olympic rinks

Property developer, Arada, announces third mega Wellfit health club in UAE
Tom Walker exploresthe storybehind TottenhamHotspur’sgroundbreakingnew footballstadium