Dave & Buster's to enter Middle East with Al Hokair partnership

US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.

The deal with Abdul Mohsen Al Hokair Holding Group will result in 11 units being opened in Saudi Arabia, the UAE and Egypt.

To help drive the expansion into a new region, Dave & Buster's has developed strategic initiatives aimed at offering support "on the ground".

These include customisable footprints of sites, localised menus to reflect regional tastes and a proprietary, dynamic pricing model.

Mishal Alhokair, deputy CEO of Abdul Mohsen Al Hokair Holding Group, said: "Dave & Buster's is a preeminent entertainment brand and this franchise partnership marks a strategic milestone for our organisation, as we continue expanding our entertainment and hospitality portfolio across the region."

Founded in 1982 Texas, US, Dave & Buster's owns and operates 200 venues in North America. Each site offers entertainment and dining experiences to guests through two brands – Dave & Buster's and Main Event.

The move into the Middle East is part of the group's larger international expansion plans.

Antonio Bautista, the company's chief international development officer, said: "With four decades of experience, we are ready to run the fun for our global partners and guests."

Al Hokair is one of the largest operators of family entertainment centres in the Middle East.

Dave & Buster's  Al Hokair  middle east  Saudi arabia  UAE 
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US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East. The deal with Abdul Mohsen Al Hokair Holding Group will result in 11 units being opened in Saudi Arabia, the UAE and Egypt. To help drive the expansion into a new region, Dave & Buster's has developed strategic initiatives aimed at offering support "on the ground". These include customisable footprints of sites, localised menus
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The deal with Abdul Mohsen Al Hokair Holding Group will result in 11 units being opened in the Middle East / Dave & Buster's
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Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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