George Foreman III's boutique fitness chain opens "boxer's training camp" gym in New Hamsphire

We’re passionate about helping people everywhere realise their health and fitness goals
– George Foreman III

studioTroika has designed the latest branch of boutique fitness franchise EverybodyFights, founded by George Foreman III, which is set to open in New Hampshire.

The 6,200sq ft (604sq m) club will feature a full-size boxing ring, personal and small group training areas, two group exercise classrooms and an open gym space including free weights, squat racks, functional equipment and treadmills.

Chris DaVeiga, trainer at EverybodyFights and operator of the new location, said: "EverybodyFights takes a boxer's training camp and puts it into a class format, so you can train like a fighter even if you don't want to step into the ring."

Set to open in the town of Salem in April 2020, the gym is the ninth site for EverybodyFights, which has set a target to have 20 open by the end of 2020.

Founded in 2013 by George Foreman III – son of the heavyweight prizefighter and a champion boxer in his own right – the chain now includes venues in Boston, New York, Philadelphia, Chicago, and Lexington, KY.

George Foreman III said: "We’re passionate about helping people everywhere realise their health and fitness goals, and very excited to share the EverybodyFights gym concept across the nation and in select international markets."

George Foreman  boutique fitness  EverybodyFights 
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studioTroika has designed the latest branch of boutique fitness franchise EverybodyFights, founded by George Foreman III, which is set to open in New Hampshire. The 6,200sq ft (604sq m) club will feature a full-size boxing ring, personal and small group training areas, two group exercise classrooms and an open gym space including free weights, squat racks, functional equipment and treadmills. Chris DaVeiga, trainer at EverybodyFights and operator of the new
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The 6,200sq ft (604sq m) club will feature a full-size boxing ring, personal and small group training areas and two group exercise classrooms / EverybodyFights
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company profile
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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