Ministry of Design complete 'ultra-performance' sports retail concept for Singapore's Changi Airport
by Andrew Manns | 07 May 2019
Architecture practice Ministry of Design (MOD) have completed Durasport – an interactive athletics retail boutique in Singapore.
Situated at the recently renovated Jewel Changi Airport, the 183 sq m shop, with its chrome-finished, streamlined interiors, was designed to resemble a futuristic lab.
According to the architects, the retail space was created to provide high-performance athletes, such as cyclists, mountaineers, and skiers, with personalised "experiential zones" where they can test and learn about products through immersive displays. and exhibits.
The store also boasts five simulators, including an indoor interactive non-motorised climbing wall with a rotating surface to simulate climbing without height risks.
"All of this is a first for Singapore," said MOD.
The Durasport retail outlet also offers a number of cutting-edge products, among which are the world's first graphene bike, heat-mouldable cycling trainers, stretch-resistant wetsuits, adjustable ski boots, and breath-extending snorkels.
Durasport Ministry of Design Jewel Changi Singapore
Customers can try out Durasport's heat-mouldable trainers on the store's built-in climbing wall. Credit: Courtesy of Ministry of Design
Other products on offer include the world's first graphene bicycle and breath-extending snorkels. Credit: Courtesy of Ministry of Design
MOD said they wanted the boutique to have a futuristic, laboratory-style vibe. Credit: Courtesy of Ministry of Design
Architecture practice Ministry of Design (MOD) have completed Durasport – an interactive athletics retail boutique in Singapore. Situated at the recently renovated Jewel Changi Airport, the 183 sq m shop, with its chrome-finished, streamlined interiors, was designed to resemble a futuristic lab. According to the architects, the retail space was created to provide high-performance athletes, such as cyclists, mountaineers, and skiers, with personalised "experiential zones" where they can test and
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