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Exclusive: Initial designs for Belmond Cadogan relaunch unveiled

by Andrew Manns | 22 Oct 2018
Credit: Courtesy of Belmond
I'd like to see [future] designs continue to bring in ideas of narratives and stories.
– Mac Collins

The Belmond Cadogan Hotel has provided a behind-the-scenes look at the bespoke collection crafted by the two winners of its New Designers Award.

The completed works by young British designers Mac Collins and Antonia (Toni) Packham, who in July beat out 3,000 other candidates to secure the award, are part of the Sloan Square-based hotel's £28m (US$36m, €32m) renovation and redecoration.

Collins, drawing on themes of Afrofuturism and aiming to build something which could "dominate" a space, has designed a shield-like chair, while Packham has produced a series of marbly, turquoise-coloured, and sustainably sourced kitchenware.

Speaking on the completed items, Joe Ferry, Belmond’s art and design director and a previous recipient of the award told CLAD:

"We were instantly wowed by Toni’s intricate hand-finished products made from discarded waste and her story of sustainability and craftsmanship spoke to the spirit of the Belmond brand.

"We were equally excited by Mac Collin’s thought-provoking and visually striking chair, which celebrates his heritage and culture."

Collins and Packham's creations will accent the Cadogan’s revamped interiors when the hotel reopens in 2019.

Belmond Cadogan Hotel, featuring Mac Collins from Leisure Media on Vimeo.

Belmond Cadogan Hotel, featuring Toni Packham from Leisure Media on Vimeo.

belmond  cadogan  new designers  london 
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The Belmond Cadogan Hotel has provided a behind-the-scenes look at the bespoke collection crafted by the two winners of its New Designers Award. The completed works by young British designers Mac Collins and Antonia (Toni) Packham, who in July beat out 3,000 other candidates to secure the award, are part of the Sloan Square-based hotel's £28m (US$36m, €32m) renovation and redecoration. Collins, drawing on themes of Afrofuturism and aiming to
CLD,HOT,DES
The refurbished hotel is set to open in 2019. / Courtesy of Belmond
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company profile
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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