Cirque du Soleil set to transform face of family entertainment centres with new business venture
Cirque du Soleil, the world renowned acrobatic circus, is increasing its presence in the attractions industry by launching its own brand of family entertainment centre (FEC).
Parent company Cirque du Soleil Entertainment Group revealed that the iconic performance troupe inspired the design and concept of the FEC, which will offer immersive, creative and active experiences for young children and their families.
Called Creactive, it will now be rolled out to locations globally with Canadian real estate company Ivanhoé Cambridge opening the first of the FECs in September 2019 in the Greater Toronto area. Creactive is designed to be housed within a larger retail environment, and requires 2,200sq m (24,000sq ft) of space.
“Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective, to peek behind the curtain and imagine themselves stepping into our artists’ shoes,” said Marie-Josée Lamy, Cirque du Soleil producer of Creactive.
“With Creactive, we make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows.”
The FEC will expand on the typical offer, with a range of Cirque-inspired activities, including bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities, dance and more.
A version of the concept has already seen daylight in the form of a collaboration with Club Med in Punta Cana, Dominican Republic and Opio, France.
Ivanhoé Cambridge is a subsidiary of the Caisse de dépôt et placement du Québec, one of Canada’s biggest institutional fund managers and a minority shareholder in Cirque du Soleil Entertainment Group.
“We are thrilled to invest in the first Creactive centre and to work hand-in-hand with Cirque du Soleil to inspire new areas of escape with infinite possibilities,” said Claude Sirois, president of retail at Ivanhoé Cambridge.
“Creactive is perfectly aligned with our vision for the future of retail: to join forces with the right partners to offer innovative experiences for the benefits of local families and communities. This collaboration is a terrific illustration of our efforts to transform the retail experience for our discerning guests.”
Cirque du Soleil is also venturing into the theme park business with Mexican developer Grupo Vidanta to build and operate a “first-of-its-kind immersive theme park experience” in Nuevo Vallarta, Mexico.
Cirque du Soleil circus family entertainment centre FEC Cirque du Soleil Entertainment Group CREACTIVE Ivanhoé Cambridge TorontoCanadian government approves sale of Cirque du Soleil to US-led consortium
Cirque du Soleil founder Guy Laliberté partners with Ferran and Albert Adrià to create Heart Ibiza, a multi-sensory gastronomic concept
Cirque du Soleil plans first-of-its-kind Mexico theme park
Cirque du Soleil and PortAventura foresee lasting relationship
Mexico to become home to resident Cirque du Soleil show


James Corner Field Operations creates Highline for London

Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public

SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia

Fun and fear drive new Universal attraction concepts for Texas and Las Vegas

Voelker Gray Design creates 10-acre hot springs wellness haven for Atlanta

AIDarchitecten create healing spa for Antwerp's Botanic Sanctuary

Hollaway Studio's Seahive would bring blue health to South-East England

SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia

World Spa’s expansive 50,000sq ft urban bathhouse and wellness club opens in Brooklyn

Floating Salmon Eye visitor attraction by Kvorning Design highlights sustainable aquaculture

White Arkitekter's Wood Hotel in Skellefteå Swedish Lapland is climate positive and made from local timber

Nohlab's 'Everything' installation among Noor Riyadh festival highlights

Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling

Therme Group plans US$200m urban wellbeing resort in South Korea

Digital art installation in Nanjing helps the public keep an eye on exoplanets

First glimpses revealed of flagship Blue Zones Centre in Miami

Warner Bros. and Infinite Reality launch metaverse experiences for live sports fans

Storyland Studios' Nigeria's film city project will break ground in Q1 2023

Canyon Ranch preps for major expansion with new destinations in Austin, Fort Worth and Houston

WilkinsonEyre-designed Battersea Power Station development opens as leisure district following £9bn redevelopment

Healthy cities conference to discuss diversity and inclusivity in urban planning and design

Foster and Partners reveal design for sustainable marine life centre on the Red Sea

Anaheim's US$4bn ocV!BE project approved by planners

Construction marches ahead for Saudi giga-projects Amaala and The Red Sea

HBG Design behind Michigan’s six-storey Aquadome inspired by the sun’s path across the sky

Seventh International Museum Construction Congress to be held in Norway this year

The 'world's most anticipated museum' to finally open this year

Nike's Serena Williams Building, designed by Skylab, follows the concept of flow

Saudi Arabia's Neom mega-development to include 100-mile long 'horizontal skyscraper city'
