New York's Museum of Modern Art has named Rob Giampietro as its new director of design, with the former Google man taking charge of the institution's design output.

A member of MoMA's newly-formed creative team, Giampietro will help to "extend MoMA’s identity as a dynamic and progressive cultural institution physically rooted in New York City, with a global reach and impact on modern and contemporary art and design."

Working closely with the museum's director of marketing and creative strategy, Rob Baker, and collaborating with director of editorial and content strategy, Leah Dickerman, Giampietro's team will build new strategic applications for an integrated brand identity for MoMA. He will also help define and drive the creative vision for the MoMA brand.

“MoMA is an institution that has shaped my appreciation of art, design, and creativity at every stage of my life," said Giampietro.

"I am honoured to lead the two talented designers here as part of this new team during this exciting and important moment in MoMA’s development.”

With more than 17 years of experience, Giampietro was most recently design manager for Google's Research and Machine Intelligence team. Since 2006, he has also taught at the Rhode Island School of Design, where he is currently a senior critic. Giampietro was previously principal at Project Projects, leading brand and interactive projects for cultural clients, including several large-scale public institutions.

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