Snøhetta celebrate 'radical reinvention' of New York's Times Square

– Craig Dykers, Snøhetta founding partner
International architecture studio Snøhetta are today (19 April) celebrating the official completion of their hotly-anticipated revamp of the most visited destination in the United States – New York’s Times Square.
The firm was commissioned in 2010 to find a way of doubling the amount of public space in the square by creating a new 2.5 acre pedestrian-only plaza on Broadway; transforming a congested vehicular district into a world-class civic space capable of catering to the site’s 45 million annual visitors.
At a press conference held in the city, Snøhetta, the NYC Department of Transportation, the Department of Design and Construction, and the Times Square Alliance stated that the reimagined ‘Crossroads of the World’ will now embrace its role as a “radically open civic square and stage for public life and freedom of expression.”
Snøhetta founding partner Craig Dykers said: “Conceived as a project whose success would be measured not only by its new aesthetic but also the long-term physical, psychological and economic benefits on its community, the reinvention of Times Square stands as a model for how the design of our urban landscapes can improve health and well-being of its users while providing an important stage for public gathering.”
To achieve this, the design called for the removal of decades of old infrastructure cluttering the heart of the Times Square Theater District, known as the ‘Bowtie’ – including a multi-legged diagonal intersection – and the creation of a unified ground plane from building front to building front.
Since cars were blocked from the site in 2009, and the first section of Snøhetta’s pedestrian street opened to the public in spring 2014, the transformation has already seen the amount of pedestrian injuries decrease by 40 per cent, vehicular accidents decrease by 15 per cent, overall crime in the area decrease by 20 per cent and pollution levels decrease by 60 per cent.
.@snohetta's vision for #TimesSquare was less about adding things & more about taking things away, bringing maturity and depth to the space. pic.twitter.com/YoXXVViY9Y
— Times Square (@TimesSquareNYC) April 19, 2017
Ten 50ft-long granite benches – embedded with power and broadcast sources to facilitate 350 annual public events without the need for diesel generators – allow pedestrians to move through the area more comfortably, complementing the energy of the famous Times Square lights above.
In a statement, Snøhetta said the whole project reinforces the Bowtie’s role as an outdoor stage.
“A clear and simple ground surface made of pre-cast concrete pavers creates a strong anchor for the space, allowing the excitement of Times Square’s commercial components to shine more brightly above,” they said. “The area’s new two-toned custom pavers are embedded with nickel-sized steel discs that capture the neon glow from the signs above and playfully scatter it across the paving surface, referencing marquee lights and Times Square’s theatre history.
“However, rather than adding more visual distractions like signage, the design harnesses more implicit gestures such as the benches and renovated curbs brought up to street level, allowing users to feel psychologically at ease in an often over-stimulating public space.”
The studio added that understanding the magnitude of the crowds, which can number over 30,000 a day, and their and patterns of movement was “fundamental to creating a successful new life for one of the most iconic public spaces in the world.”
The landscape architect and urbanist James Corner – himself familiar with designing for New York’s crowds through his work on the High Line – also recently told CLAD how well-designed public spaces in big cities can improve our health and wellbeing, while acting as “platforms of democracy and tolerance.”
Snøhetta’s founding partner Kjetil Trædal Thorsen tells CLAD about the studio's approach to Times Square

"It’s a way of giving Times Square back to the people of New York, by removing traffic and creating a new floor for both citizens and visitors. When you move into an urban space where there used to be only cars you experience it in a new way.
"You have a different speed, a different height, a different location, so you perceive the surroundings, surfaces and façades in a different manner. It encourages new activities – sitting, standing, doing yoga – but it also has an infrastructural element to it, by providing better drainage, new wiring, lighting and benches."


The Peninsula London unveils Peter Marino-designed spa inspired by London’s famous parks

First glimpses revealed of Mandarin Oriental, Mayfair's subterranean spa retreat

"Architecture is alive" says Ma Yansong, as Shenzhen art museum opens exhibition showcasing work of MAD Architects

SHA Mexico to debut in January 2024 with genome-inspired design by Sordo Madaleno

Timbaland, music producer to the stars, joins forces with Myndstream to co-create music that improves health and wellbeing

Kerzner's new 'fitness hotel', Siro One Zabeel, opens for reservations

Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre

First look at Virgin Active's all-new luxury Wimbledon club with wellness offering

Morgan’s Wonderland reveals plans for largest expansion in its history

Hacienda Xcanatun’s new Angsana Spa brings the outdoors in with nature-centric design

Sports Illustrated Resorts to expand across US with active lifestyle at their core

Conscious wellbeing inspires Knightsbridge’s newest urban retreat, The Hvn

Jon Williams and Tom Edwards launch nature-inspired Forest House

Private women's wellness club Kintsugi Space launching in Abu Dhabi this November

Therme appoints UK CEO as £250m Therme Manchester gets planning approval

Construction work to begin on Universal Resort Beijing's second phase 'by 2025'

Sparcstudio gives Center Parcs' Aqua Sana concept an extensive forest-inspired makeover

Studio Apostoli plans wellness oasis in Mongolian national park

Soho House to expand with new properties in UK, North America and Latin America

Art Processors win Fast Co Design Award for Sydney Opera House 50th anniversary synchronised show

September reopening for Britain's oldest lido following £9m transformation

Rixos to open Turkish-inspired beachfront spa resort in Dubai Islands

Rosewood’s second Austrian Asaya spa to open in restored 15th-century castle

1 Hotel Mayfair launches with Bamford Wellness Spa and biophilic design by GA Group

Otherworld Philadelphia is a place where 'anything is possible'

Mandarin Oriental opens first retreat in Greece and announces upcoming Sardinian property and spa

Third Space joins Six Senses at luxury development The Whiteley

GymNation – owned by JD Gyms – opens latest club in Dubai and plans Middle East expansion

Entertainment resort and waterpark planned for Tashkent, Uzbekistan
