Welcome to 'Titletown' – Rossetti's sport and leisure district for the Green Bay Packers

– Mark Murphy, Green Bay Packers president and CEO
US National Football League (NFL) franchise the Green Bay Packers has revealed it is nearing completion on the first phase of its very own sports-anchored leisure district.
The club has selected sports architects Rossetti to masterplan the 34 acre Titletown District – located just west of its 81,400-capacity Lambeau Field stadium – with a design strategy focused on “the vibrancy of the public realm,” particularly on match days.
Designed as a multi-generational and multi-modal “destination district and community asset” for the entire Green Bay region of Wisconsin, phase one is due for completion by the end of 2017. It will centre around a park and public plaza located close to the team’s home ground and the local brewery.
This area will be comprised of four components – an activities zone, a 36,000sq ft (3,400sq m) playground, a full-length sports field and an ice skating and sledding hill area. It will be used for festivals, concerts, community events and tailgating during games.
The tubing lanes on the hill – which can be filled with artificial ice and snow in warmer months – will stretch 300ft (91.4m) from start to finish. The descending roofs of two buildings – housing a warming lodge, snack bar and skate and tube rental store – will provide the slope, which will lead down to an open skating area and an ice trail.
“One aspect of Titletown that hasn’t received a lot of attention is the public park,” said Packers’ president and CEO Mark Murphy. “But it will be unique among real estate developments in that eight to 10 acres will be dedicated to the park. It’ll be a tremendous asset for our community, and serve as an appealing attraction for visitors and future residents alike.”
The architecture of the district will reflect the industrial heritage of Green Bay, using a contemporary interpretation of local materials, such as brick, steel and cobblestone. This will be present in the Packer Plaza, which will be lined with low-rise commercial buildings to the north and townhomes along its southern edge.
Other parts of the district nearing completion include a four-star Lodge Kohler hotel, a Hinterland restaurant and a Bellin Health Sports medical clinic.
The franchise has been planning for the project for almost seven years, and hopes to build on the success of Lambeau Field’s major redevelopment in 2003, spurring further regional economic growth and interest in the team.
Green Bay Packers Wisconsin NFL Rossetti Titletown architecture design





“We finally have a space worthy of our collection”: V&A launches huge new Photography Centre

Immersive storytelling museum takes pride of place at revamped Tiffany & Co. in NYC following redesign led by Peter Marino and OMA

Elegant Dior spa inspired by nature opens at Hôtel Du Cap-Eden-Roc in Antibes

Bjarke Ingels among finalists chosen in design competition for National Museum of the United States Navy

De Matos Ryan and AOC Architecture prepare to open Young V&A London

ACPV Architects Antonio Citterio Patricia Viel creates new Bulgari Tokyo

Manchester City submits £300m Populous-designed plans to redevelop Etihad Stadium and add 400-bedroom hotel

Woods Bagot completes $120m refurb of Continental Sorrento with subterranean bathhouse and spa

New Dior spa carriage opens aboard Belmond’s luxury Royal Scotsman train

Bjarke Ingels creates meandering eco distillery attraction for Blue Run Kentucky

bbspa_Group to realise urban destination spa inside Sardinian football stadium

Thinkwell to deliver the world's first Play-Doh attractions in Saudi Arabia

Jayasom partners with Amaala to unveil multigenerational health resort in Saudi Arabia

OMA's Ellen van Loon is the visionary behind new cultural centre for Manchester

James Corner Field Operations creates Highline for London

Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public

SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia

Fun and fear drive new Universal attraction concepts for Texas and Las Vegas

Voelker Gray Design creates 10-acre hot springs wellness haven for Atlanta

AIDarchitecten create healing spa for Antwerp's Botanic Sanctuary

Hollaway Studio's Seahive would bring blue health to South-East England

SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia

World Spa’s expansive 50,000sq ft urban bathhouse and wellness club opens in Brooklyn

Floating Salmon Eye visitor attraction by Kvorning Design highlights sustainable aquaculture

White Arkitekter's Wood Hotel in Skellefteå Swedish Lapland is climate positive and made from local timber

Nohlab's 'Everything' installation among Noor Riyadh festival highlights

Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling

Therme Group plans US$200m urban wellbeing resort in South Korea

Digital art installation in Nanjing helps the public keep an eye on exoplanets

First glimpses revealed of flagship Blue Zones Centre in Miami
From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates