Technogym
Technogym
Technogym

Welcome to 'Titletown' – Rossetti's sport and leisure district for the Green Bay Packers

It will be unique among real estate developments in that eight to 10 acres will be dedicated to the park.
– Mark Murphy, Green Bay Packers president and CEO

US National Football League (NFL) franchise the Green Bay Packers has revealed it is nearing completion on the first phase of its very own sports-anchored leisure district.

The club has selected sports architects Rossetti to masterplan the 34 acre Titletown District – located just west of its 81,400-capacity Lambeau Field stadium – with a design strategy focused on “the vibrancy of the public realm,” particularly on match days.

Designed as a multi-generational and multi-modal “destination district and community asset” for the entire Green Bay region of Wisconsin, phase one is due for completion by the end of 2017. It will centre around a park and public plaza located close to the team’s home ground and the local brewery.

This area will be comprised of four components – an activities zone, a 36,000sq ft (3,400sq m) playground, a full-length sports field and an ice skating and sledding hill area. It will be used for festivals, concerts, community events and tailgating during games.

The tubing lanes on the hill – which can be filled with artificial ice and snow in warmer months – will stretch 300ft (91.4m) from start to finish. The descending roofs of two buildings – housing a warming lodge, snack bar and skate and tube rental store – will provide the slope, which will lead down to an open skating area and an ice trail.

“One aspect of Titletown that hasn’t received a lot of attention is the public park,” said Packers’ president and CEO Mark Murphy. “But it will be unique among real estate developments in that eight to 10 acres will be dedicated to the park. It’ll be a tremendous asset for our community, and serve as an appealing attraction for visitors and future residents alike.”

The architecture of the district will reflect the industrial heritage of Green Bay, using a contemporary interpretation of local materials, such as brick, steel and cobblestone. This will be present in the Packer Plaza, which will be lined with low-rise commercial buildings to the north and townhomes along its southern edge.

Other parts of the district nearing completion include a four-star Lodge Kohler hotel, a Hinterland restaurant and a Bellin Health Sports medical clinic.

The franchise has been planning for the project for almost seven years, and hopes to build on the success of Lambeau Field’s major redevelopment in 2003, spurring further regional economic growth and interest in the team.

Green Bay Packers  Wisconsin  NFL  Rossetti  Titletown  architecture  design 
US National Football League (NFL) franchise the Green Bay Packers has revealed it is nearing completion on the first phase of its very own sports-anchored leisure district. The club has selected sports architects Rossetti to masterplan the 34 acre Titletown District – located just west of its 81,400-capacity Lambeau Field stadium – with a design strategy focused on “the vibrancy of the public realm,” particularly on match days. Designed as
CLD,SAR,VAT,ARC,DES
The tubing lanes on the sledding hill – which can be filled with artificial ice and snow in warmer months – will stretch 300ft (91.4m) from start to finish / Rossetti
More news
News stories: 1 - 30 of 7703     
 
 
 
News stories: 1 - 30 of 7703     
 
 
 
latest jobs
Competitive hourly rate
Job location: Bristol
company profile
Company profile: Willmott Dixon
Willmott Dixon delivers the social infrastructure that people depend on in their daily lives. We partner with our customers to focus on the services they want to provide, not just the building we construct, and we are committed to achieving a higher social purpose through our work.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The Big U aims to protect Lower Manhattan from floods
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The hotel features two restaurants and two bars, including the Julep Herbal & Vermouth Bar
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

The spa is on the 57th floor and features an infinity pool and treatment rooms overlooking the city
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

Roosegaarde has a masters in architecture from the Berlage Institute in Rotterdam
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

The dramatic-looking Musée de la Romanité opened in June in Nîmes, France
Elizabeth de Portzamparc
"We need to stop the destruction of our world through predatory practices. We need to think of the future"

The architect behind Nimes’ Musée de la Romanité on designing to counter loneliness and the need for more cultural buildings

The Center for Sustainable Landscapes in Pittsburgh, US
José Almiñana
"We are committed to designing evocative landscapes informed by the best environmental science"

The Andropogon principal on pushing the boundaries of landscape design for the benefit of humans and nature

cladkit product news
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym