Adidas unveils design for fitness-focused World of Sports campus

Sportswear giant Adidas has revealed its plans to transform its German headquarters into a huge leisure campus, including four star-shaped public spaces promoting exercise and outdoor activity.

Dutch studio LOLA Landscape Architects have designed the outdoor component of the World of Sports campus in the town of Herzogenaurach, which will provide a canvas for employees to test Adidas products for activities ranging from football and running to skateboarding and cycling.

Athletes, journalists and retailers will be welcomed to use the campus in its first phase, before it gradually morphs into the fabric of the city to become a new public space open to all. An array of buildings, gardens, landscapes and monuments will eventually demonstrate the growth of the company over time.

The first phase of the project will begin in 2017. The extensive landscape – with a lake at its heart – will be developed in parallel with the creation of two new company buildings – HALFTIME by COBE Architects and ARENA by Behnisch Architects.

The four star-shaped public areas will be located in the centre of the new buildings, offering lively and engaging routes through the campus. Each will be carefully designed around a different theme and a set of activities, and will feature facilities such as sports pitches, bike parking and seating areas.

“They are like buildings without a roof; and each of them, with a distinct look and feel, becomes a beacon and way finder on the campus,” said LOLA in a statement. “They are the points where sports and work-related activities condense.”

Speaking about the long-term plan to integrate the complex with the wider town, LOLA said, “In an incremental way the campus will be further developed with both interior and exterior spaces [that merge with the urban area]. The new buildings are merely covered squares, and the landscapes are like open air buildings.”

The project is being developed in collaboration with technical landscape consultant WGF Objekt and engineers WPW.

Adidas is not the only sports design company to adapt its headquarters to better reflect its focus on fitness and leisure. Earlier this year, Nike launched a 3.2m sq ft (297,000sq m) expansion of its campus in Oregon to add sporting facilities, mixed-use space and new offices, with architecture inspired by human movement.

Adidas  World of Sports  Germany  LOLA Landscape Architects  sports campus  design  Herzogenaurach 
Related stories

Fragranced dressing rooms and Adidas hubs part of Powerleague’s Next Generation

Adidas kicks off female-focused fitness pop-up in London

Nike HQ expansion inspired by human movement and strength

Adidas expected to sever sponsorship ties with IAAF

Nike to plough US$13.5m into Eugene 2021 venue

Eco-friendly Adidas trainers harness pollution to fuel physical activity

Adidas to support grassroots football development in China

Adidas could match Google Fit partnership with new wearable device

Sportswear giant Adidas has revealed its plans to transform its German headquarters into a huge leisure campus, including four star-shaped public spaces promoting exercise and outdoor activity. Dutch studio LOLA Landscape Architects have designed the outdoor component of the World of Sports campus in the town of Herzogenaurach, which will provide a canvas for employees to test Adidas products for activities ranging from football and running to skateboarding and cycling.
CLD,SAR,HAF,ARC,DES
Athletes, journalists and retailers will be welcomed to use the campus in its first phase, before it gradually morphs into the fabric of the city to become a new public space open to all / LOLA Landscape Architects
More news
News stories: 1 - 30 of 7010     
 
 
 
News stories: 1 - 30 of 7010     
 
 
 
company profile
Company profile: Willmott Dixon
Willmott Dixon delivers the social infrastructure that people depend on in their daily lives. We partner with our customers to focus on the services they want to provide, not just the building we construct, and we are committed to achieving a higher social purpose through our work.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The exterior is made from a series of interlocking disks
Jean Nouvel Architect
"It has spaces inside that exist nowhere else"

On the National Museum of Qatar

The fog sculpture at 140 West Plaza in Downtown Chapel Hill, US
Mikyoung Kim
"Nature isn’t rigid. It’s open-ended; that’s its beauty"

The Boston-based landscape architect on blending art and science to design creative spaces that bring communities closer

Mahdavi designed pastel interiors for the recently opened Laduree store and cafe in Tokyo
After working for Christian Liaigre in Paris, Mahdavi launched her practice in 1999
"I never thought it was a talent. I just did it very naturally, without thinking"

The ‘queen of colour’ on her nomadic childhood, being fearless and choosing the exact right shade of pink for the Sketch Gallery restaurant

Cucinelli restored the church
"It would be great if today’s men left as a legacy for the future some architectural and humanistic monuments for the next hundred, three hundred, one thousand years"

BrunelloCucinelli has madehisfortune from cashmere and has used hiswealthto restoreandrevive theItalian hamlet he callshome. Wefindout more

features
Fu has a masters in architecture from Cambridge University
"I wanted to go deeper than the stereotypical concept of lanterns, junks and temples"

Drawing on his childhood memories for the St Regis Hong Kong

cladkit product news
Alusid's Sequel collection combines craftsmanship and sustainability says founder
The Sequel collection is billed as the 'most waste-efficient and sustainable' on the market
Lauren Heath-Jones
Alusid, a creator of eco-friendly surfaces, has partnered with Parkside to launch the Sequel range, the brand's first collection of ...
Paul Kelley pushes 'technical boundaries' with modular furniture cube system
The system is designed to enable users to create multifunctional, adaptable pieces, where they are in complete control of the design and function of their furniture
Lauren Heath-Jones
British designer Paul Kelley has created a modular magnetic cube furniture system that enables users to create multifunctional, adaptable pieces, ...
Mater partners with Ditzel family to create eco-friendly furniture using reclaimed plastic
The furniture uses plastic from recycled fishing nets
Lauren Heath-Jones
Mater, an ethical design brand based in Denmark, has launched a furniture collection made from plastic reclaimed from the ocean. ...
cladkit product news
Baux creates plant-based acoustic panels
Baux has worked with scientists from the Royal Institute of Technology to create Baux Acoustic Pulp, a plant-derived acoustic solution
Lauren Heath-Jones
Baux, an acoustic products brand based in Sweden, has developed a line of biodegradable acoustic panels, using a plant-based material ...
Tom Dixon Studio to relaunch iconic Pylon chair
Pylon was first designed more than 20 years ago
Lauren Heath-Jones
Originally conceived in his metal workshop in the early 90's, the Pylon chair was Dixon's attempt to create the world's ...
Crown overhaul changing rooms at Saunton Sands spa
Crown Sports Lockers installed rain of Nebraska Oak clothes lockers with RFID Digilocks in the changing rooms
Lauren Heath-Jones
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities. The upgrade included ...
cladkit product news
Volvo partners with Reef Lab Designs to encourage ocean biodiversity
The tiles are made from marine-grade concrete and recycled plastic fibres
Lauren Heath-Jones
Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly ...
BD Barcelona Design reveals Cristallo by the late Alessandro Mendini
Cristallo was the last design from acclaimed designer and architect Alessandro Mendini
Lauren Heath-Jones
Design Studio BD Barcelona Design has released Cristallo, a limited-edition cabinet designed by the late architect and designer Alessandro Mendini, ...
Duravit launches Tempano shower trays
The Tempano trays feature a state-of-the-art design that combines a linear slope with a high drainage rate
Lauren Heath-Jones
Duravit, a Germany-based bathroom fixtures company, has launched Tempano, a series of easy-to-install shower trays for the home. Available in ...
x
Sign up with CLAD for regular news updates