ISPA Conference & Expo
ISPA Conference & Expo
ISPA Conference & Expo

Exclusive: Miraval to buy historic Cranwell Resort in Lenox for first East Coast resort

by Jane Kitchen | 14 Jul 2016
Cranwell is a great fit for us – it’s a large property where we can create the Miraval experiences
– Chevis Hosea

Destination spa Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking the brand’s first East Coast location and the first “full-blown” Miraval outside of Tucson.

“Cranwell is a great fit for us – it’s a large property where we can create the Miraval experiences,” Chevis Hosea, Miraval Group vice president of development told CLAD. “It’s got a great history, great architecture – the Berkshires are full of history, art and music, which fits our model very well. This will be our New England anchor.”

Miraval hopes to start redevelopment as soon as planning is approved in the next few weeks, and aims to have the resort open by late 2018 or early 2019.

The location is just a few miles from fellow Arizona-based destination spa Canyon Ranch, which operates a resort with a 100,000sq ft spa complex and resort less than three miles away.

“If you’re going into New England with a wellness resort, obviously Lenox is a well-known destination already,” said Hosea. “We just want to add to that experience. (Lenox) could be a real wellness destination.”

Hosea said Miraval’s decision to open a location in Lenox was based on extensive market research, and the fact that the Northeast US is a key market for its Tucson location. And while most guests fly to Tucson, Lenox is a driveable location from big urban centres like New York and Boston.

Set on 380 acres, Cranwell features several “cottages,” including a historic hilltop Tudor-style mansion, and a home once lived in by Harriet Beecher Stowe – famous for her anti-slavery novel, Uncle Tom’s Cabin – which remains part of the resort and is home to some of the hotel’s bedrooms.

Miraval plans to renovate every building on the property and “bring them up to Miraval standards,” said Hosea.

“Protect and preserve is the key there,” he said. “It's great at any resort to have some history to be able to celebrate.”

Four key new buildings are also planned.

A new lodging building will add 43 bedrooms, bringing the resort’s total to 148, and Miraval will also build an new 18,327sq ft (1,703sq m) spa with 35 treatment rooms from the ground up. The existing Cranwell spa will be converted to a fitness facility.

There are also plans for a new-build 12,003sq ft (1,115sq m) mindfulness and wellbeing building, which would house seven movement studios, 12 consultation rooms and seven clinic rooms, as well as an activity hub building. An organic farm for farm-to-table dining is also planned on-site.

Hosea said the Cranwell location will be modelled after the original Tucson resort, with the same extensive programming and most likely a few site-specific offerings.

Miraval recently opened its first location outside of Tucson at the Monarch Beach Resort in Southern California, though that is a Miraval Life in Balance resort rather than the full Miraval experience.

Miraval Group president & chief executive officer Steve Rudnitsky told CLAD then that the company had an aggressive expansion plan.

“The primary emphasis in terms of expanding the Miraval brand will be with other destination resorts, a la Tucson,” said Rudnitsky. “We know that we can easily adapt this experience to the California wine country, the Colorado mountains, parts of New England, Hawaii, as well as parts of Florida.”

In the next five years, Rudnitsky said he’s “very confident” there will be another five to seven “full-blown” Miraval resorts in North America.

Miraval  Cranwell Resort  Lenox  Massachusetts 
Related stories
25 Apr 2016

Miraval Group appoints travel industry veteran to lead marketing

13 Apr 2016

Miraval kicks off expansion programme with opening of first branded spa in California

15 Feb 2016

Sue Adkins named Miraval’s VP for programme development companywide

26 Oct 2015

Rudnitsky to lead Miraval Group’s global expansion and support ESPA growth

FEATURE: Spa people – Steve Rudnitsky

Destination spa Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking the brand’s first East Coast location and the first “full-blown” Miraval outside of Tucson. “Cranwell is a great fit for us – it’s a large property where we can create the Miraval experiences,” Chevis Hosea, Miraval Group vice president of development told CLAD. “It’s got a great history, great architecture – the
Miraval is planning an extensive renovation of the 380-acre property, as well as the building of four new buildings, including a stand-alone spa, a mindfulness and wellbeing building, an activity hub and additional lodging, as well as an organic farm
More news
News stories: 1 - 30 of 7773     
News stories: 1 - 30 of 7773     
company profile
Company profile: Myrtha Wellness
Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and development has become leader in the swimming pool industry and has created an international brand.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
The Jiricna-designed Jewellery Gallery at the Victoria & Albert Museum in London features a showstopping spiral staircase
Jiricna moved to London for a placement in 1968. She was unable to return to the Czech Republic for two decades
"I look back now and think, how did I have the courage?"

The Czech-born architect on working with Richard Rogers, her friendship with Zaha Hadid and why she turned down Steve Jobs

Vastu Shastra: A matter of principle
"Vastu can be dated back to at least the 6th century and is deeply rooted in the physical and spiritual fabric of Hindu society"

Chris Godfrey of global architecture practice Hirsch Bedner, on bringing a spiritual dimension to residential architecture in India

The design features three 
open concourses surrounding the stadium, which has a semi transparent roof
"Whatever your allegiances, you have to admit that no football club has a brand quite like FC Barcelona. "

FC Barcelona is taking on its rivals with its ambitious €600m expansion project Kim Megson speaks to the architects involved

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
The Sports Hub was built with a generous budget of SG$1.3bn (£732m)
"Farrells delivered a streamlined, zinc-clad structure that looks like the snout of a dolphin when viewed from one of the many high-rise apartment towers that overlook it"

Why shouldn’t sports facilities be beautiful? Across Asia, architects are creating landmark buildings for the public, discovers Christopher de Wolf

Manica are working on a new home for a future NFL team in Carson City, Los Angeles
David Manica founded Manica Architecture in 2007
"The SEED concept works toward the legacy solution as a starting point"

Rethinking the stadia legacy challenge

Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

According to Ole Scheeren, the best buildings are the ones that tell us stories
"Economic value can be achieved by a sense of generosity towards the public domain"

The architect behind Beijing’s CCTV Headquarters and the Taipei Performing Arts Center talks form, fiction and fantasy with Kim Megson

The garden was filled with a maze of dark brick archways and weeping willows hung with bells
Martha Schwartz
"No one is taking the issue of climate change seriously. Some bad things will have to happen before there is a change"

The outspoken landscape architect on climate change, bagels and being controversial

The Newspaper Cafe in Jinhua Architecture Park, China
Born in Kobe, Japan and later growing up in New York, Mori has become a trailblazer for women in architecture around the world
"Every decision you make, you should think seven generations ahead"

From a compressed earth cultural centre in Senegal to the sleek Center for Maine Contemporary Art, Mori’s work shares a clarity of purpose

cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
cladkit product news
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Sign up with CLAD for regular news updates
ISPA Conference & Expo
ISPA Conference & Expo