Exclusive: Miraval to buy historic Cranwell Resort in Lenox for first East Coast resort

by Jane Kitchen | 14 Jul 2016
Cranwell is a great fit for us – it’s a large property where we can create the Miraval experiences
– Chevis Hosea

Destination spa Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking the brand’s first East Coast location and the first “full-blown” Miraval outside of Tucson.

“Cranwell is a great fit for us – it’s a large property where we can create the Miraval experiences,” Chevis Hosea, Miraval Group vice president of development told CLAD. “It’s got a great history, great architecture – the Berkshires are full of history, art and music, which fits our model very well. This will be our New England anchor.”

Miraval hopes to start redevelopment as soon as planning is approved in the next few weeks, and aims to have the resort open by late 2018 or early 2019.

The location is just a few miles from fellow Arizona-based destination spa Canyon Ranch, which operates a resort with a 100,000sq ft spa complex and resort less than three miles away.

“If you’re going into New England with a wellness resort, obviously Lenox is a well-known destination already,” said Hosea. “We just want to add to that experience. (Lenox) could be a real wellness destination.”

Hosea said Miraval’s decision to open a location in Lenox was based on extensive market research, and the fact that the Northeast US is a key market for its Tucson location. And while most guests fly to Tucson, Lenox is a driveable location from big urban centres like New York and Boston.

Set on 380 acres, Cranwell features several “cottages,” including a historic hilltop Tudor-style mansion, and a home once lived in by Harriet Beecher Stowe – famous for her anti-slavery novel, Uncle Tom’s Cabin – which remains part of the resort and is home to some of the hotel’s bedrooms.

Miraval plans to renovate every building on the property and “bring them up to Miraval standards,” said Hosea.

“Protect and preserve is the key there,” he said. “It's great at any resort to have some history to be able to celebrate.”

Four key new buildings are also planned.

A new lodging building will add 43 bedrooms, bringing the resort’s total to 148, and Miraval will also build an new 18,327sq ft (1,703sq m) spa with 35 treatment rooms from the ground up. The existing Cranwell spa will be converted to a fitness facility.

There are also plans for a new-build 12,003sq ft (1,115sq m) mindfulness and wellbeing building, which would house seven movement studios, 12 consultation rooms and seven clinic rooms, as well as an activity hub building. An organic farm for farm-to-table dining is also planned on-site.

Hosea said the Cranwell location will be modelled after the original Tucson resort, with the same extensive programming and most likely a few site-specific offerings.

Miraval recently opened its first location outside of Tucson at the Monarch Beach Resort in Southern California, though that is a Miraval Life in Balance resort rather than the full Miraval experience.

Miraval Group president & chief executive officer Steve Rudnitsky told CLAD then that the company had an aggressive expansion plan.

“The primary emphasis in terms of expanding the Miraval brand will be with other destination resorts, a la Tucson,” said Rudnitsky. “We know that we can easily adapt this experience to the California wine country, the Colorado mountains, parts of New England, Hawaii, as well as parts of Florida.”

In the next five years, Rudnitsky said he’s “very confident” there will be another five to seven “full-blown” Miraval resorts in North America.

Miraval  Cranwell Resort  Lenox  Massachusetts 
Related stories
25 Apr 2016

Miraval Group appoints travel industry veteran to lead marketing

13 Apr 2016

Miraval kicks off expansion programme with opening of first branded spa in California

15 Feb 2016

Sue Adkins named Miraval’s VP for programme development companywide

26 Oct 2015

Rudnitsky to lead Miraval Group’s global expansion and support ESPA growth

FEATURE: Spa people – Steve Rudnitsky

Destination spa Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking the brand’s first East Coast location and the first “full-blown” Miraval outside of Tucson. “Cranwell is a great fit for us – it’s a large property where we can create the Miraval experiences,” Chevis Hosea, Miraval Group vice president of development told CLAD. “It’s got a great history, great architecture – the
Miraval is planning an extensive renovation of the 380-acre property, as well as the building of four new buildings, including a stand-alone spa, a mindfulness and wellbeing building, an activity hub and additional lodging, as well as an organic farm
More news
News stories: 1 - 30 of 7679     
News stories: 1 - 30 of 7679     
company profile
Company profile: SPARCSTUDIO
Sparcstudio offers a bespoke and comprehensive design service with real attention to detail. Logical and inspiring space planning forms the bedrock of all Sparcstudio projects.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Slender white columns follow the lines of the columns on the museums that surround it
Alexander Schwarz
"Our aim was to create a place celebrating public space and accessibility"

The opening of the James-Simon- Galerie on Berlin’s Museum Island completes two decades of work for David Chipperfield Architects. The lead designer talks us through the building

The Center for Sustainable Landscapes in Pittsburgh, US
José Almiñana
"We are committed to designing evocative landscapes informed by the best environmental science"

The Andropogon principal on pushing the boundaries of landscape design for the benefit of humans and nature

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

Former track and field athlete Phillip Mills is the founder and CEO of Les Mills
"We’ve designed the space so that the atmosphere is intimate"

Les Mills’ new studio spaces at its iconic Auckland City Gym showcase a trend away from masculine ‘grunty’ gyms to something altogether different

"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

Landscape design: Back to nature
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

cladkit product news
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Sign up with CLAD for regular news updates