1Rebel hooks up with Bumble to offer boxing speed-dating
Boutique fitness chain 1Rebel hopes to set pulses racing even more than usual with its latest offering – a combat-themed speed-dating class.
The operator has teamed up with female-friendly dating app Bumble to unite sweaty singletons through its popular Rumble session.
The tie-up kicked off last week at 1Rebel Broadgate Circle with a 45-minute HIIT session combining boxing, MMA and cardio exercises. As with the Bumble app, it was the women calling the shots and men were told to alternate to a different boxing bag station at the end of each two-minute round. After the workout, participants then had the opportunity to mingle and enjoy happy hour at the 1Rebel on-site bar.
1Rebel head of brand Lewis Parkinson told Health Club Management that the chain has seen “massive demand” for exercise-themed dating events and said plans are in place for a follow-up in the coming weeks. View the video from the first event below.
Meanwhile, 1Rebel co-founder James Balfour, told Health Club Management recently that strategic tie-ups with on-brand partners is an area the company is eager to expand on.
Commenting on 1Rebel’s collaboration with clothes brand Sweaty Betty – which saw Rumble classes offered for free in UK Sweaty Betty retail stores – Balfour said: “Aligning ourselves with dynamic fitness brands in apparel and retail is something that we strategically look to do and will be expanding on more and more in the future.”
“We genuinely want to be working with brands which represent our customer base.”
He added that on-brand partnerships not only have the potential to drive secondary spend and increase brand exposure, but can also serve to build a closer connection between 1Rebel and its users, as well as helping the chain to reach new audiences.
1Rebel Bumble Speed Dating BoxingEurope's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Aman sister brand Janu launching in Tokyo in 2024 with design by Denniston's Jean-Michel Gathy
Three years after Pegasus Capital bought Six Senses, how close is the private equity firm to realising its goals for its first spa and hospitality investment? Pegasus’ founder Craig Cogut tells us what’s been achieved and what comes next
From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates
Across Denmark, a charity is turning industrial buildings into centres for street sport and art. As the concept prepares to go global, we speak to the people making it happen