Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
by Tom Anstey | 12 Apr 2016
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.
Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.
The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.
"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."
So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.
Red Bull UAE Milton Martinez Alex Sorgente Jan Hoffmann Atlantis the palm waterpark
So far the footage has been seen on Red Bull’s YouTube page more than 140,000 times
The video, released 11 April, sees the three skateboarders riding down six storeys and 156m of twists and turns
14 Aug 2013
Aquaventure waterpark to offer world first features
07 Jun 2013
Owners of Atlantis, The Palm to unveil new features at Aquaventure waterpark in Dubai
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark. Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer. The video,
TAW,VAT,SAM
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