HOK signs stadium development deal with United Soccer League
by Tom Walker | 14 May 2015
American Legion Memorial Stadium in North Carolina, the 21,000-capacity, of USL’s Charlotte Independence
HOK has signed a groundbreaking, multi-year partnership with North America-based United Soccer League (USL).
The deal will see the global architects conduct a stadium development, design and standards programme, supporting the league’s strategic initiative to house all USL clubs in soccer-specific stadiums across US and Canada by 2020.
As the league’s official stadium design partner, HOK will apply its venue design expertise to guide soccer-specific stadium development for expansion clubs and the renovation of current USL stadiums to increase capacities and amenities.
HOK will also consult to the league and its clubs on maximising venue revenue, developing ancillary programming and creating operational efficiencies.
USL President Jake Edwards said: “The partnership with HOK provides the league and its clubs a tremendous partner with extensive stadium design and development experience at the highest level.
“A critical part of our strategic growth plan is to have all USL clubs as owners or primary tenants of soccer-specific stadiums by 2020.”
The deal has been enabled by HOK’s December 2014 acquisition of 360 Architecture, a leading designer of sports venues and facilities.
The takeover of 360 led to the creation of HOK’s new Sports + Recreation + Entertainment practice.
HOK’s previous sports arm – HOK Sport Venue Event – became Populous in 2008 following a management buy out. A non-compete agreement, which formed part of the deal, meant HOK hasn’t worked in sports architecture for more than five years.
Brad Schrock, director of HOK Sports + Recreation + Entertainment, said: “We are passionate about soccer and excited to be a partner to the USL as the league continues to grow.
“This initiative will provide the framework to ensure that venues are successful for the team, the players, the fans and their communities.”
19 Jan 2015
HOK president Hellmuth: “Great to be back in sports”
14 Jan 2015
HOK returns to sports design - completes deal for 360 Architecture
FEATURE: CLAD people – Bill Hellmuth
HOK has signed a groundbreaking, multi-year partnership with North America-based United Soccer League (USL). The deal will see the global architects conduct a stadium development, design and standards programme, supporting the league’s strategic initiative to house all USL clubs in soccer-specific stadiums across US and Canada by 2020. As the league’s official stadium design partner, HOK will apply its venue design expertise to guide soccer-specific stadium development for expansion clubs
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