2011 Rugby World Cup gave NZ $1.76bn boost
by Jessica Tasman-Jones | 19 Dec 2012
flickr.com/Jeanfrancois Beausejour / RWC 2011, taken out by host nation New Zealand, gave the country a $1.76bn economic boost
Rugby World Cup 2011, held in New Zealand, produced short-term economic benefits of NZ$1.73bn (US$1.45bn, 1.10bn euro, £891m), according to a report by the country’s Ministry of Business, Innovation and Employment.
The tournament, which hosted 20 nations, attracted more than 133,000 international visitors – nearly twice initial estimates – and sustained the equivalent of 29,990 jobs over one year.
Sport and recreation minister Murray McCully said legacies of the tournament included positive visitor experiences, new business connections, improved infrastructure and a greater local interest in volunteering.
“Importantly, an understanding of the planning and operational excellence required to deliver major events is now embedded here, and is already being applied to preparations for the Cricket World Cup, FIFA Under-20 World Cup in 2015, and the World Masters Games in 2017.”
Rugby World Cup Limited chair Bernard Lapasset said the tournament is a low-risk, high return event.
"We now look forward to Rugby World Cup 2015 and an event that will boost Rugby in England, Europe and continue to enhance Rugby's position as a major global sport and Rugby World Cup as one of the 'must-see' events."
Image: flickr.com/Jeanfrancois Beausejour
Rugby World Cup 2011, held in New Zealand, produced short-term economic benefits of NZ$1.73bn (US$1.45bn, 1.10bn euro, £891m), according to a report by the country’s Ministry of Business, Innovation and Employment. The tournament, which hosted 20 nations, attracted more than 133,000 international visitors – nearly twice initial estimates – and sustained the equivalent of 29,990 jobs over one year. Sport and recreation minister Murray McCully said legacies of the tournament
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