Shane Westley, managing director of the 25 Club in London’s Mayfair has hinted that the exclusive health club’s owners might be looking to expand the brand into Europe.

In an interview with Leisure Management (Issue 3 2008, pp.24-26), Westley said that while the short-term goal for the club is to establish itself in the capital, he would like to see the concept being introduced at other major cities.

“Over the coming 12 months our main focus will be on really establishing the 25 Club as the number one facility in the country for personal training and wellbeing,” said Westley.

“However, ultimately we’d like to roll out to all the major cities – Paris, Milan, Rome and so on.”

The members-only health club has made no more than 250 memberships available at its London site – at £3,000 a year – and aims to provide each client with unique protocols to create a individual, tailored approach to health, wellbeing and performance.

The £0.75m, 2,000sq ft club offers a private assessment area and therapy room, as well as the capacity for members to work privately with their personal coach.

Members are also offered access to fitness, nutrition and holistic experts in order to provide personalized nutrition plans, movement assessments and health screens.

The club also plans to provide on-site workshops for personal trainers as well as introduce the MAT certification programme, a muscle activation technique that has been well received in the US