Project Orange and Jealous Gallery create theatrical nhow hotel

Project Orange and Jealous Gallery have collaborated to tell the story of London through a series of "dramatic and playful installations" at nhow Hotels' new venue in the UK capital.

The concept behind the design of nhow London is ‘London Reloaded’, which is conveyed through a series of theatrical vistas and bold interiors.

Designs transforming familiar London icons into installations that tell a story as they link the hotel's fluid public spaces were worked up with the help of computer modelling.

Jealous Gallery then worked with a group of artists and makers to bring the designs to reality.

Big Ben Rocket Men sees a model of the famous clock's Elizabeth Tower blasting off into space atop a cloud of acid yellow bubbles.

Punk Suit Lights is a lighting installation comprising four mannequin torsos in city suits hung above the reception desk.

The Digital Screens installation behind the reception desk, meanwhile, sees seven screens showing a series of filmed journeys through London as a constant backdrop.

Other pieces include an oversized pair of red lips, structural columns that have been graffitied by street artists, a digital fireplace that fires LED beams through mist, an oversized dartboard and an illustration imagining London's skyline in the future with a towering vertical recycling facility.

The hotel houses 190 rooms spread across eight floors, a restaurant conceptualised as a reinvention of the British pub, a bar, a gym and three meeting rooms.

Project Orange  Jealous Gallery  nhow hotels  hotel 
Project Orange and Jealous Gallery have collaborated to tell the story of London through a series of "dramatic and playful installations" at nhow Hotels ' new venue in the UK capital. The concept behind the design of nhow London is ‘London Reloaded’, which is conveyed through a series of theatrical vistas and bold interiors. Designs transforming familiar London icons into installations that tell a story as they link the hotel's
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Big Ben Rocket Men sees a model of the famous clock's Elizabeth Tower blasting off into space atop a cloud of acid yellow bubbles / nhow Hotels
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Project Orange and Jealous Gallery create theatrical nhow hotel
Project Orange and Jealous Gallery have collaborated to tell the story of London through a series of "dramatic and playful installations" at nhow Hotels' new venue in the UK capital.