Gharieni GmbH
Gharieni GmbH
Gharieni GmbH

Pharrell's Toronto tower, Untitled, will be parametric, natural and universal

With water moving in the building the way it does, there's this continuous flow of motion that's recharging to people.
– Pharrell Williams

Untitled Toronto, the residential tower designed by musician Pharrell Williams in collaboration with IBI Group and U31, will combine parametric design, natural elements and "universal spaces" intended to act as a backdrop for the lifestyles of its residents.

The development will comprise two towers with a shared podium and was inspired by the concept of a jugalbandi – a performance in Indian classical music featuring an intricate duet between two solo musicians.

In this instance, lead architect at IBI Group Mansoor Kazerouni sought to intertwine the design of the building with Pharrell’s song Gust of Wind, shaping the balconies to match the song's waveform.

Kazerouni said: “We arrived at the concept fairly early in the process and worked with Pharrell to select a song that really meant something to him and could help bring this idea to life. There is a sophisticated, elemental feel to the building, which is why Gust of Wind works so well.

"Once we had the song, there was a lot of testing and iterating to find the right notes that would produce the most fluidity. What’s cool is as you go around the building, no two faces are the same. They all represent different moments from Gust of Wind."

The tower houses 751 condominium suites ranging from studios to three bedrooms, while a separate, adjacent building that is also part of the new development will house 413 homes split between affordable housing, mid-range and market units.

Residents at Untitled will have access to 32,000sq ft (3,000sq m) of amenities, including a wellness centre with a spa and an indoor-outdoor pool, a co-working garden lounge, a screening room, a kids club, a rec room, a social lounge and a private dining space with a sake tasting area.

The interior spaces were designed by Kelly Cray of U31 to convey a sense of universality.

Cray explained: "The palette is fairly unique in how it emphasizes darker tones balanced with natural materials. They combine to create these really compelling environments. Everything is engineered towards supporting the function of the room. When we transition into the gym or the rec room, the palette shifts to brighter tones in specific spaces to encourage activity and play."

Williams said: "To me, the key elements were water and space. With water moving in the building the way it does, there's this continuous flow of motion that's recharging to people. Certain places just hit us as humans, reminding us that we're alive."

Units at Untitled are due to go on sale next year.

Pharrell Williams  Toronto  tower  residential 
Untitled Toronto, the residential tower designed by musician Pharrell Williams in collaboration with IBI Group and U31, will combine parametric design, natural elements and "universal spaces" intended to act as a backdrop for the lifestyles of its residents. The development will comprise two towers with a shared podium and was inspired by the concept of a jugalbandi – a performance in Indian classical music featuring an intricate duet between two
CLD,PRO,ARC,DES,DEV
The tower's balconies were shaped to match the waveform of Pharrell's song Gust of Wind / Norm Li
More news
News stories: 1 - 30 of 7628     
 
 
 
News stories: 1 - 30 of 7628     
 
 
 
company profile
Company profile: Painting With Light
Painting with Light is a team of professional lighting and multimedia experts who design and produce visual experiences that dazzle & shine.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The Three Sisters restaurant looks out onto the mountains
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

CopenHill urban ski centre
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The design of the Da Sistina restaurant was inspired by traditional Roman trattoria
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

The Center for Sustainable Landscapes in Pittsburgh, US
José Almiñana
"We are committed to designing evocative landscapes informed by the best environmental science"

The Andropogon principal on pushing the boundaries of landscape design for the benefit of humans and nature

features
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

The guestroom interiors are by Foster + Partners
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

Local, natural materials have been used to create an organic, calming feel. Views of the surroundings take centre stage
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

cladkit product news
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
cladkit product news
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
x
Sign up with CLAD for regular news updates
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
Pharrell's Toronto tower, Untitled, will be parametric, natural and universal
Untitled Toronto, the residential tower designed by musician Pharrell Williams in collaboration with IBI Group and U31, will combine parametric design, natural elements and "universal spaces" intended to act as a backdrop for the lifestyles of its residents.
Gharieni GmbH
Gharieni GmbH