SODA's hi-tech rotating theatre recalls the past in its aesthetic

We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.
– Russell Potter

The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.

The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates.

The theatre is split into two volumes – with the auditorium in one and a restaurant and bar space in the other – that are different colours and separated by a footpath, but that are identifiable as one entity through a cohesive visual style.

A double-height glazed bridge crossing the footpath at the first-floor level joins the two buildings and provides another visual identifier of their singular use.

Façades of interlocking bricks clad the original theatre and large glazed expanses provide views of inside, including of a rolled-steel feature staircase that hangs in the corner of one volume.

The cylindrical auditorium, developed with theatre specialists Charcoalblue, can revolve 270° at both stall and balcony level, allowing for scene changes or for different room configurations.

Virtual reality technology was used in the design process to help visualise the seven different potential permutations of the space.

The auditorium has also been designed so that it can be quickly reset and reconfigured between shows, ensuring downtime is minimised.

The restaurant and bar space has an Art Deco-inspired aesthetic, with pink panelled walls, brass fittings and a lace-patterned design referencing the net curtains of the brothels from the local area's past.

Russell Potter, director at SODA Studio, said: "The history of Soho has played such a huge role in the development of this theatre. We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.

"We have been lucky enough to be given the opportunity to work on every aspect of the theatre, from the bricks on the outside to the menus in the restaurant. We are delighted to see that the final building and auditorium has outstripped all our wildest dreams for how a 21st-century theatre might look and function."

Work on the Boulevard Theatre project started in October 2015 and was completed in October 2019.

theatre  SODA  London 
The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic. The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates. The theatre is split into two volumes – with the
CLD,AAC,PRO,ARC,DES,EVT
The theatre is split into two volumes, with the auditorium in one and a restaurant and bar space in the other / SODA Studio
More news
News stories: 1 - 30 of 7785     
 
 
 
News stories: 1 - 30 of 7785     
 
 
 
company profile
Company profile: Curry Spa Consulting
Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with spa design, programming, guidance and oversight since 2011.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Gardens by the Bay, Singapore
Patrick Bellew, founder, Atelier Ten
"It’s a wonderful extension to the existing modernist MOMA museum by Snohetta"

Working with Zaha Hadid, Heatherwick and more, Atelier Ten helps create sustainable buildings. Patrick Bellew speaks out

Musée de la Romanité is next to an ancient amphitheatre in Nîmes
French-Brazilian architect Elizabeth de Portzamparc designed the museum
"This museum is the smallest public facility I’ve worked on, but the most symbolic"

On her futuristic new museum

The museum is largely underground, with the roof forming a new public space
Konieczny studied at the Silesian University of Technology in Gliwice. He launched KWK Promes in 1999
"Many buildings nowadays look interesting, but when you analyse deeper, there’s nothing more than the form"

On designing the World Building of the Year

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Perkins + Will worked on the Mary Rose with Wilkinson Eyre
Din has worked on a range of sustainability-focused projects
"It’s imperative the architecture profession takes a proactive approach to tackling the realities of climate change"

Perkins+Will’s new sustainability director

The design features raised walkways to protect the jungle floor
Heather Henninger (left) and Nathan Stevenson (right)
"Our goal is to be one of the largest dedicated green wellness communities in the world"

A new green wellness community for Mexico

Elina Grigoriou
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

features
"If you look closely at the walls, they almost look like layers of the Grand Canyon. When you use rammed earth, you get wavy lines where the material has been compacted"

Well building guru Jason McLennan opens his home and shares his thoughts about environmental design with Well Home

Arup engineer Andrew Lawrence described the Smile as “the most complex CLT structure ever built”
Alison Brooks
"The profession is changing"

We need to help the public understand that architects are on their side, argues The Smile designer

Natural light floods the Getty Center
Richard Meier received his architectural training at Cornell University and set up his practice in 1963
"Developers today have no incentive to create public space"

The American modernist architect on his latest project and his love of the colour white

cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
cladkit product news
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
cladkit product news
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
The event will allow buyers and suppliers to meet
Magali Robathan
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo ...
x
Sign up with CLAD for regular news updates
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
SODA's hi-tech rotating theatre recalls the past in its aesthetic
The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.