Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB

SODA's hi-tech rotating theatre recalls the past in its aesthetic

We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.
– Russell Potter

The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.

The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates.

The theatre is split into two volumes – with the auditorium in one and a restaurant and bar space in the other – that are different colours and separated by a footpath, but that are identifiable as one entity through a cohesive visual style.

A double-height glazed bridge crossing the footpath at the first-floor level joins the two buildings and provides another visual identifier of their singular use.

Façades of interlocking bricks clad the original theatre and large glazed expanses provide views of inside, including of a rolled-steel feature staircase that hangs in the corner of one volume.

The cylindrical auditorium, developed with theatre specialists Charcoalblue, can revolve 270° at both stall and balcony level, allowing for scene changes or for different room configurations.

Virtual reality technology was used in the design process to help visualise the seven different potential permutations of the space.

The auditorium has also been designed so that it can be quickly reset and reconfigured between shows, ensuring downtime is minimised.

The restaurant and bar space has an Art Deco-inspired aesthetic, with pink panelled walls, brass fittings and a lace-patterned design referencing the net curtains of the brothels from the local area's past.

Russell Potter, director at SODA Studio, said: "The history of Soho has played such a huge role in the development of this theatre. We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.

"We have been lucky enough to be given the opportunity to work on every aspect of the theatre, from the bricks on the outside to the menus in the restaurant. We are delighted to see that the final building and auditorium has outstripped all our wildest dreams for how a 21st-century theatre might look and function."

Work on the Boulevard Theatre project started in October 2015 and was completed in October 2019.

theatre  SODA  London 
The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic. The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates. The theatre is split into two volumes – with the
CLD,AAC,PRO,ARC,DES,EVT
The theatre is split into two volumes, with the auditorium in one and a restaurant and bar space in the other / SODA Studio
More news
News stories: 1 - 30 of 7618     
 
 
 
News stories: 1 - 30 of 7618     
 
 
 
company profile
Company profile: Fabio Alemanno Design Ltd
Based on ancient knowledge – and confirmed by scientific research – warmth is one of the most important sources of healing and preventative therapy available.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Hospitality: High standards
"We tried to take over in a friendly way"

The Standard’s first London hotel is bold, fun and full of surprising touches

The Smog Free Project turns smog into jewellery
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The hotel features an underwater restaurant and aquarium
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

Zaha Hadid Architects’ Hamburg River Promenade scheme
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

features
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

Scott and Tracy Lee met while working on Calistoga Ranch, US
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

The JG SkyHigh bar and lounge, with interiors by Foster + Partners and flowers by Jeff Leatham
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

cladkit product news
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
cladkit product news
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
cladkit product news
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
x
Sign up with CLAD for regular news updates
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
SODA's hi-tech rotating theatre recalls the past in its aesthetic
The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB