Technogym
Technogym
Technogym

SODA's hi-tech rotating theatre recalls the past in its aesthetic

We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.
– Russell Potter

The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.

The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates.

The theatre is split into two volumes – with the auditorium in one and a restaurant and bar space in the other – that are different colours and separated by a footpath, but that are identifiable as one entity through a cohesive visual style.

A double-height glazed bridge crossing the footpath at the first-floor level joins the two buildings and provides another visual identifier of their singular use.

Façades of interlocking bricks clad the original theatre and large glazed expanses provide views of inside, including of a rolled-steel feature staircase that hangs in the corner of one volume.

The cylindrical auditorium, developed with theatre specialists Charcoalblue, can revolve 270° at both stall and balcony level, allowing for scene changes or for different room configurations.

Virtual reality technology was used in the design process to help visualise the seven different potential permutations of the space.

The auditorium has also been designed so that it can be quickly reset and reconfigured between shows, ensuring downtime is minimised.

The restaurant and bar space has an Art Deco-inspired aesthetic, with pink panelled walls, brass fittings and a lace-patterned design referencing the net curtains of the brothels from the local area's past.

Russell Potter, director at SODA Studio, said: "The history of Soho has played such a huge role in the development of this theatre. We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.

"We have been lucky enough to be given the opportunity to work on every aspect of the theatre, from the bricks on the outside to the menus in the restaurant. We are delighted to see that the final building and auditorium has outstripped all our wildest dreams for how a 21st-century theatre might look and function."

Work on the Boulevard Theatre project started in October 2015 and was completed in October 2019.

theatre  SODA  London 
The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic. The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates. The theatre is split into two volumes – with the
CLD,AAC,PRO,ARC,DES,EVT
The theatre is split into two volumes, with the auditorium in one and a restaurant and bar space in the other / SODA Studio
More news
News stories: 1 - 30 of 7689     
 
 
 
News stories: 1 - 30 of 7689     
 
 
 
company profile
Company profile: Fabio Alemanno Design Ltd
Based on ancient knowledge – and confirmed by scientific research – warmth is one of the most important sources of healing and preventative therapy available.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The midcentury modern Whiting Residence
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

The museum’s glass veil encloses an atrium and ground floor lobby
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

A bright red exterior lift takes visitors up to the hotel’s 10th floor restaurant
"We tried to take over in a friendly way"

The Standard’s first London hotel is bold, fun and full of surprising touches

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Elina Grigoriou
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

The hotel features two restaurants and two bars, including the Julep Herbal & Vermouth Bar
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

CopenHill urban ski centre
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

The JG SkyHigh bar and lounge, with interiors by Foster + Partners and flowers by Jeff Leatham
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
x
Sign up with CLAD for regular news updates
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
SODA's hi-tech rotating theatre recalls the past in its aesthetic
The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.
Technogym
Technogym