Nordic Wellness launches in Gothenburg
by Tom Walker | 24 Feb 2009
Nordic Wellness, a new health club operation in Sweden, opened its first club on 7 January this year.
Located in Gothenburg, the 570sq m club – which cost US$500,000 to build – targets a middle-aged audience with a wellness, rather than a fitness, philosophy.
As owner Henrik Ask explains: “The club has a friendly, cosy environment. It’s hard to explain, but it feels more like a hotel than a gym.”
The club has a Technogym-equipped fitness suite offering cardio and circuit training, Kinesis, core training and body balance, as well as mind-body classes such as yoga and pilates. Membership costs US$60 a month.
There is also one spa treatment room, which is open to the public.
Ask plans to open one or two new sites a year, starting with more in Gothenburg – the second will open in September this year and the third in January 2010 – before moving on to Stockholm and Malmö, then abroad to cities such as Copenhagen in Denmark.
Nordic Wellness, a new health club operation in Sweden, opened its first club on 7 January this year. Located in Gothenburg, the 570sq m club – which cost US$500,000 to build – targets a middle-aged audience with a wellness, rather than a fitness, philosophy. As owner Henrik Ask explains: “The club has a friendly, cosy environment. It’s hard to explain, but it feels more like a hotel than a gym.”
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