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ISPA publishes Reopening Toolkit
A much-needed guide by ISPA gives essential advice on business planning, standard operating procedures, marketing and communications to support spas through the coronavirus crisis
In response to the recent announcements of several US states reopening sectors of their economies, the International Spa Association (ISPA) has compiled a Spa Reopening Toolkit with insights and expertise from global spa leaders, governing bodies, medical professionals and resource partners. ISPA wants to ensure that our industry reopens in a thoughtful manner with consideration of all established and evolving standard operating procedures. Spas have always followed healthy guidelines and have been a safe environment for employees and consumers. Now with COVID-19 being a source of global unrest, the spa industry is ideally equipped to bring healing and much needed stress relief to those whose health and mental wellbeing have suffered from this pandemic.
“We’re proud that nearly 100 volunteer spa leaders and organisations have graciously shared their time and expertise to develop these new resources and they’re to be commended,” says ISPA chair, Garrett Mersberger. “Volunteers are the heart of ISPA and we’re grateful for their commitment to our amazing industry.”
ISPA’s newly-released Consumer Snapshot study, conducted with PricewaterhouseCoopers to monitor consumer insights during this time, shows that once businesses reopen, 28 per cent of spa-goers noted they aren’t nervous at all to visit a spa, while 47 per cent are a little nervous and only 25 per cent are very nervous. We’re here to help spa professionals remove all apprehensions and get back to operating in a manner that leaves guests and employees worry-free.
The spa industry remains committed to closely following the reopening guidelines established by various governing bodies across the globe and to working cohesively to reintroduce spa back to the consumer in the safest manner possible. As this is a commitment shared by all in our industry, the resources shared from ISPA have been received with overwhelming gratitude and positivity. ISPA’s toolkit was downloaded 46,000 times in the first week and has even been used by professionals in completely different industries, which proves even further how valuable and in-demand these resources are across the globe. The ISPA toolkit includes a Spa Reopening Checklist complete with communications templates and preparation guidelines, a comprehensive Sanitation & Hygiene Guidelines document and practical signage templates to display in your place of business.
ISPA will continue to monitor industry and legislative developments surrounding the COVID-19 impact and develop additional resources as updates are rolled out in the coming weeks and months. The spa community is resilient and filled with passionate professionals which will help us remain #ISPAStrong through it all.
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