How can new technology enhance the stadium experience?

The question is how do we implement new technologies to create a real stadium experience. We need to start a discussion about what we’ll do, how we’ll do it, and who we’ll do it for
– Pascal Vuilliomenet, EPFL department of innovation and technology transfer

Professionals involved in the development of sporting arenas should investigate the merits of technology such as augmented reality and virtual reality in terms of how they could enhance the spectator experience.

That is the view of Pascal Vuilliomenet, vice president for innovation and technology transfer at the EPFL Research institute in Switzerland and co-curator of the Olympic Museum’s new exhibition on past, present and future stadium design.

"We can project ourselves in the future and see how technology can enhance new experiences for spectators,” Vuilliomenet told CLAD. “Something that will always remain is the evolution that being in a stadium creates from feeling like one single person to part of a crowd. Together, by sharing an event you will experience things that you cannot experience alone in front of the TV.

“The magic of the situation is supported by the stadium itself and everybody who’s been in a stadium knows this unique feeling. I believe new technology can be used to make this shared experience even stronger.”

Technologies ready to be used include augmented reality, virtual reality and smartphones – which can provide information and statistics about the on-field action, allow people to share their feelings with other fans, and give them access to different camera angles in real time.

“Take an Olympic stadium as an example,” he said. “You may be watching the athletics and you’re sitting in front of the pole vault but you’re also interested in the 100 metres taking place on the other side of the stadium. With a smartphone, you can watch from a second site. You get to both be inside the stadium and feel the atmosphere, while getting a better view through a screen.”

To give people at home or in fan zones a taste of the immersive stadium experience, he suggested both 360 degree cameras and augmented reality (AR) projections could be used to enhance the feeling of watching live sport at the same time as thousands of others inside a sporting venue.

Such technology has been developed by Microsoft, whose HoloLens – described by the company as the “world’s first fully untethered holographic computer” – has been set up to allow users to watch US National Football League matches as 3D holograms rather than on a screen, as well as projecting displays, players stats and instant replays.

“This is not science fiction,” Vuilliomenet said. “These technologies are all in the labs and ready to be implemented. The types of experience just have to be developed.

“For example, AR promises a lot in this area and has been there for a while. The question is how do we implement it to create a real stadium experience. We need to start a discussion about what we’ll do, how we’ll do it, and who we’ll do it for.

“Some people want to go to the stadium just for the live experience, and aren’t that interested, but another group want to receive information about the match in a different way. We can develop lots of new experiences for this subset of people that channel the joy and jubilation of the watching sport in a stadium.”

Vuilliomenet’s Olympic Museum exhibition, called Stadiums: Past and Future, focuses on the design and engineering of Olympic stadiums from the Olympia in Ancient Greece to the prospective venues of future Games.

Stadium design  new technology  sports architecture  HoloLens  Olympic stadiums  architecture  future 
Related stories

Augmented reality market to be worth three times as much as virtual reality by 2020, says report

'World's most technologically advanced stadium tour' debuts at Wembley

Microsoft adapts augmented reality for sports market

Professionals involved in the development of sporting arenas should investigate the merits of technology such as augmented reality and virtual reality in terms of how they could enhance the spectator experience. That is the view of Pascal Vuilliomenet, vice president for innovation and technology transfer at the EPFL Research institute in Switzerland and co-curator of the Olympic Museum’s new exhibition on past, present and future stadium design. "We can project
CLD,SAR,ARC,DES,DEV,PHR,ACD,RES,TEC
Smartphones can be used within stadiums to display instant replays and match statistics / GMC/YouTube
More news
News stories: 1 - 30 of 7582     
 
 
 
News stories: 1 - 30 of 7582     
 
 
 
company profile
Company profile: Starpool
Starpool is recognised as a leading company in spa design. Along with its business model based on careful planning, excellent products and outstanding services, Starpool is introducing its idea of wellbeing to the world.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The Mr Fisher restaurant is one floor below the water level and serves seafood
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

Arranged over a series of five cells, the roof reflects the component parts of the Macallan Distillery
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

features
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

The midcentury modern Whiting Residence
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

BIG associate Jeremy Siegel is leading the BIG U project in New York
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

cladkit product news
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
cladkit product news
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
cladkit product news
Painting with Light pushes boundaries to create unforgettable visual concepts
The team combines lighting, video, sound and special effects, with scenic and architectural elements, to create unforgettable visual experiences
Megan Whitby
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
Matteo Thun grows Allaperto collection with new suspended outdoor armchair
Megan Whitby
Allaperto, the lounge collection spawned by the partnership between design studios, Matteo Thun, Ethimo and Antonio Rodriguez, has been expanded ...
x
Sign up with CLAD for regular news updates