Last word

Robert Henke

By moving the main entrance and carrying out a multi million pound redesign, the PPHE Hotel Group has created a boutique hotel with a new Marylebone address. We find out more


Read on turning pages | Download PDF | sign up to CLAD

While the Park Plaza Sherlock Holmes London was performing well, according to PPHE’s vice president of commercial and corporate affairs Robert Henke, the group knew that it could do better. Moving the main entrance from Baker Street to Chiltern Street – giving direct access to Marylebone's boutiques, galleries, bars and restaurants and a swanky new address – was part of the plan to take it upmarket and attract a new clientele.

At 118 bedrooms, the hotel was PPHE's smallest London property; the £9m investment has seen it repositioned as the company’s first premium boutique hotel.

The four-storey hotel is housed in four Georgian buildings, and features a restaurant and bar, meeting spaces and a gym. The interior design was carried out by Digital Space, and European design agency Zopsigog; described as 'modern classic' it was inspired by the Georgian architecture of the building and features 'subtle nods' to Baker Street and Sherlock Holmes.

Why did you decide to reposition the Park Plaza Sherlock Holmes London?
We've run this hotel very successfully through the years, but we recognised an opportunity to drive a step change in performance, invest and relaunch it as a completely different proposition.

It's taken a year to transform it into a boutique, lifestyle property which really capitalises on the location.

Why did you move the front entrance from Baker Street to Chiltern Street?
Baker Street is a very busy street within the West End, meanwhile the popularity of Marylebone and Chiltern Street has really increased over the past few years.

We wanted to create a more intimate, townhouse feel, and we thought an entrance on Chiltern Street would be more suitable for the new hotel.

Can you tell us about the design?
It's in a beautiful, character-filled building that's comprised of a number of Georgian properties. That enabled us to maintain a unified design throughout.

The references to Sherlock Holmes are very subtle and can be seen in some of the artworks. The rooms also feature antique typewriters, puzzles and magnifying glasses, as well as rich fabrics and materials.

This is PPHE's first boutique hotel. Are there more planned?
Our Park Plaza Vondelpark in Amsterdam is going through a similar process. Again we focused on creating an individual theme for a boutique property – it’s about to launch.

Gallery
Click on an image to open the image gallery
company profile
Company profile: Fabio Alemanno Design Ltd
Based on ancient knowledge – and confirmed by scientific research – warmth is one of the most important sources of healing and preventative therapy available.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
CLAD people: Jean Nouvel
Jean Nouvel Architect
"It has spaces inside that exist nowhere else"

On the National Museum of Qatar

A large mural behind the bar acts as a focal point for the room
Fu has a masters in architecture from Cambridge University
"I wanted to go deeper than the stereotypical concept of lanterns, junks and temples"

Drawing on his childhood memories for the St Regis Hong Kong

Wellness: Hidden treasure
"True luxury is about preserving the soul of an incredible destination"

KimMegsonvisitstheaward-winning ChabléYucatánResort&Spa

features
The plan to redevelop Manhattan’s west side was a major part of New York’s bid to host the 2012 Olympics
Mahdavi designed pastel interiors for the recently opened Laduree store and cafe in Tokyo
After working for Christian Liaigre in Paris, Mahdavi launched her practice in 1999
"I never thought it was a talent. I just did it very naturally, without thinking"

The ‘queen of colour’ on her nomadic childhood, being fearless and choosing the exact right shade of pink for the Sketch Gallery restaurant

cladkit product news
Paul Kelley pushes 'technical boundaries' with modular furniture cube system
The system is designed to enable users to create multifunctional, adaptable pieces, where they are in complete control of the design and function of their furniture
Lauren Heath-Jones
British designer Paul Kelley has created a modular magnetic cube furniture system that enables users to create multifunctional, adaptable pieces, ...
Baux creates plant-based acoustic panels
Baux has worked with scientists from the Royal Institute of Technology to create Baux Acoustic Pulp, a plant-derived acoustic solution
Lauren Heath-Jones
Baux, an acoustic products brand based in Sweden, has developed a line of biodegradable acoustic panels, using a plant-based material ...
Duravit launches Tempano shower trays
The Tempano trays feature a state-of-the-art design that combines a linear slope with a high drainage rate
Lauren Heath-Jones
Duravit, a Germany-based bathroom fixtures company, has launched Tempano, a series of easy-to-install shower trays for the home. Available in ...
cladkit product news
Volvo partners with Reef Lab Designs to encourage ocean biodiversity
The tiles are made from marine-grade concrete and recycled plastic fibres
Lauren Heath-Jones
Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly ...
Alusid's Sequel collection combines craftsmanship and sustainability says founder
The Sequel collection is billed as the 'most waste-efficient and sustainable' on the market
Lauren Heath-Jones
Alusid, a creator of eco-friendly surfaces, has partnered with Parkside to launch the Sequel range, the brand's first collection of ...
Tom Dixon Studio to relaunch iconic Pylon chair
Pylon was first designed more than 20 years ago
Lauren Heath-Jones
Originally conceived in his metal workshop in the early 90's, the Pylon chair was Dixon's attempt to create the world's ...
cladkit product news
BD Barcelona Design reveals Cristallo by the late Alessandro Mendini
Cristallo was the last design from acclaimed designer and architect Alessandro Mendini
Lauren Heath-Jones
Design Studio BD Barcelona Design has released Cristallo, a limited-edition cabinet designed by the late architect and designer Alessandro Mendini, ...
Mater partners with Ditzel family to create eco-friendly furniture using reclaimed plastic
The furniture uses plastic from recycled fishing nets
Lauren Heath-Jones
Mater, an ethical design brand based in Denmark, has launched a furniture collection made from plastic reclaimed from the ocean. ...
Crown overhaul changing rooms at Saunton Sands spa
Crown Sports Lockers installed rain of Nebraska Oak clothes lockers with RFID Digilocks in the changing rooms
Lauren Heath-Jones
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities. The upgrade included ...