Gharieni GmbH
Gharieni GmbH
Gharieni GmbH

'Our Zoo' TV show worth £30m in PR to Chester Zoo, says MD

Chester Zoo’s managing director Jamie Christon has said the hit BBC show, Our Zoo, has provided the equivalent of around £30m (US$48.1m, €38m) in free PR for the visitor attraction in the north of England.

Our Zoo tells the tale of zoo founder George Mottershead, how he decided to start the establishment and the trials and tribulations he came up against while doing so. The show’s first season – which ran for six episodes airing every Sunday on the BBC in a prime time spot between September and October – garnered an average rating of 5.1 million viewers an episode.

“Response has been fantastic,” said Christon speaking to AM2. “We’ve had about 5 million viewers every week and visitor numbers for the month of september are 52 per cent up on last year. A combination of a good month of a weather and Our Zoo is what I think has made it happen.

“£30m is PR equivalent,” he continued. “If we were out there buying space to promote the zoo it would have cost us £30m to get the same sort of media exposure with the amount of publications and media outlets the zoo has appeared in."

The zoo launched a number of new offerings in conjunction with the show, including tours around George Mottershead’s home, which was heavily featured in the show.

“People are interested to see how the whole thing’s run,” continued Christon. “It’s not just the house. It’s things like the stable block around it and how the zoo’s developed over the last 80 or so years. It seems to be an add on to people’s days out but we are attracting people who haven’t been to the zoo before or who are coming from much further afield.”

Following the huge success of the show’s first season for both the zoo and the BBC, Christon said he hoped the show would be commissioned for a second season, but that it was still up in the air.

“Is there going to be a second series? We don’t know yet but we hope so and the finale left it wide open for a second or third or even fourth series. We’ve got close contact with Big Talk Productions who make the programme on the BBC and I’m sure if it’s going to happen we’ll hear about it in the next few weeks and months,” he said.

Chester Zoo is also currently halfway through construction on its £30m Islands project, set to be completed in December this year and to the public in May 2015.

Related stories
03 Sep 2014

Chester Zoo launches crowd sourcing project for heritage collection

28 May 2014

Chester Zoo announces phase two expansion

08 Oct 2013

Work starts on £30m Chester Zoo islands project

24 Jul 2013

Work to begin on £30m Chester Zoo project next month

Chester Zoo’s managing director Jamie Christon has said the hit BBC show, Our Zoo, has provided the equivalent of around £30m (US$48.1m, €38m) in free PR for the visitor attraction in the north of England. Our Zoo tells the tale of zoo founder George Mottershead, how he decided to start the establishment and the trials and tribulations he came up against while doing so. The show’s first season – which
VAT,SAM,PHR
<i>Our Zoo</i> just finished up a six-episode run on <i>BBC One</i> / Big Talk Productions
More news
News stories: 1 - 30 of 7629     
 
 
 
News stories: 1 - 30 of 7629     
 
 
 
company profile
Company profile: Matrix Fitness
Unrelenting drive to be the best at what we do underpins activity throughout our vertically integrated business life cycle.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

Profile: Daan Roosegaarde
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The Canova Suite, one of the hotel’s top suites, features an outdoor terrace with views across the city
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

McGregor Coxall’s Adrian McGregor is leading a project to create a ‘bird airport’ in Tianjin, China
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

features
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

NMAAHC, Washington, US
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

The swimming pool looks out onto the quarry floor
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
cladkit product news
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
cladkit product news
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
x
Sign up with CLAD for regular news updates
Gharieni GmbH
Gharieni GmbH