MVRDV-designed Pixel looks to introduce community-spirit concept to Abu Dhabi

Construction work has begun on Pixel, a new residential-led, mixed-use project in Abu Dhabi's new Maker's District.

Designed by MVRDV, the development aims to provide residents with a lifestyle based around outdoor living and community spirit – an innovative approach in the Emirates, as it deviates from the prevalent typology of disconnected towers.

The 85,000sq m (915,000sq ft) development features 525 apartments, shops, offices, and amenities situated around a lively communal plaza.

The central plaza also forms a part of “The Artery”, a continuous pedestrian public space through Makers District that connects Pixel to the nearby beach.

Located on Abu Dhabi’s Reem Island, Pixel is billed as the "new heart of Abu Dhabi, providing a creative counterpart to the city’s cultural hub on the nearby Saadiyat Island".

"The weather in Abu Dhabi is very pleasant for about eight months of the year, yet most housing there doesn’t really encourage people to spend time outside," said MVRDV founding partner Jacob van Rijs.

"With Pixel, we wanted to show that a connection with the outdoors is not only possible in this city, but beneficial.

"The values of Makers District – creativity, learning, and sharing – are all at their core about people. So our design creates outdoor spaces with the pedestrian plaza and 'pixel' balconies to encourage a sense of community spirit, enabling this social and creative atmosphere."

The development is based on seven compact mid-rise towers of varying heights for optimised views and shading, which are pushed to the edges of the site to create a central plaza in between.

The outward-facing façades feature a 3D graphic pattern, while the bases of the walls facing the central plaza "break down" into formations of balconies and bay windows, designed to engage with the lively plaza below and for embracing an outdoor lifestyle during the cooler months of the year.

The balconies are shaded by ceramic screens which, in a nod to Abu Dhabi’s pearl diving heritage, are given a shimmering pearlescent finish. These screens also adorn a number of matching pavilions which MVRDV positioned in the central plaza to provide extra shade.

The 525 apartments range from studios to spacious three-bedroom homes and will be arranged in a way that celebrates diversity, mixing more expensive units and more affordable spaces together – instead of the typical model in which the most expensive units are placed on the highest levels.

This is enabled by the development’s central pedestrian plaza, which with its vibrant atmosphere offers a benefit to living on the lower levels. All the apartments further benefit from fully equipped interiors, with the interior design also led by MVRDV.

Construction of Pixel is now underway, led by CNTC as the main contractor, with completion is expected for the end of 2021.

The project was designed by MVRDV for Abu Dhabi-based developer IMKAN, with Dewan Architects acting as executive local architect of record and Ramboll Middle East and Asia as Engineer and Project Manager. The landscaping of Pixel’s central plaza, along with the rest of The Artery, was designed by Danish Architects BIG.

MVRDV  Abu Dhabi  IMKAN  Dewan Architects  Ramboll Middle East  BIG  Maker's District  Emirates 
Related stories

MVRDV share details of green-roofed emporium in Taiwan

MVRDV reveal vision for Taiwanese 'Times Square'

MVRDV conceive next gen skyscraper with porous landscapes

More news
News stories: 1 - 30 of 7015     
 
 
 
News stories: 1 - 30 of 7015     
 
 
 
company profile
Company profile: Alliance Leisure Services Ltd
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The steel ‘veil’ of the stadium’s facade is lifted to reveal the various entrances
Populous’ Christopher Lee has designed more than 30 stadia across five continents
"Our new stadium and wider scheme has been developed to deliver an unrivalled fan experience and significant benefits to our local community. We want to make this venue a world class sports and entertainment destination for everyone, in our birthplace of Tottenham - Daniel Levy, Tottenham Hotspur FC chair "

Tom Walker exploresthe storybehind TottenhamHotspur’sgroundbreakingnew footballstadium

Mikyoung Kim created a sculptural fog fountain for Chapel Hill
Mikyoung Kim
"Nature isn’t rigid. It’s open-ended; that’s its beauty"

The Boston-based landscape architect on blending art and science to design creative spaces that bring communities closer

The High Line
"Infrastructure is the manifestation of our collective investment in the functioning of our urban places"

FromLA'sRiver Projectto thetransformationof NewYork’s Erie CanalBuro Happold'sAliceShay explores some of the world's mostinnovativeadaptivereuseprojects

features
After working for Christian Liaigre in Paris, Mahdavi launched her practice in 1999
"I never thought it was a talent. I just did it very naturally, without thinking"

The ‘queen of colour’ on her nomadic childhood, being fearless and choosing the exact right shade of pink for the Sketch Gallery restaurant

WeWork opened its first gym, Rise by We, in New York last year
Dror Benshetrit and Di-Ann Eisnor will head up the team
"We will work to fuse nature, design, technology, and community in our cities in order to measurably improve the lives of citizens"

High profile design hirings for the We Company

cladkit product news
Tom Dixon Studio to relaunch iconic Pylon chair
Pylon was first designed more than 20 years ago
Lauren Heath-Jones
Originally conceived in his metal workshop in the early 90's, the Pylon chair was Dixon's attempt to create the world's ...
Baux creates plant-based acoustic panels
Baux has worked with scientists from the Royal Institute of Technology to create Baux Acoustic Pulp, a plant-derived acoustic solution
Lauren Heath-Jones
Baux, an acoustic products brand based in Sweden, has developed a line of biodegradable acoustic panels, using a plant-based material ...
Mater partners with Ditzel family to create eco-friendly furniture using reclaimed plastic
The furniture uses plastic from recycled fishing nets
Lauren Heath-Jones
Mater, an ethical design brand based in Denmark, has launched a furniture collection made from plastic reclaimed from the ocean. ...
cladkit product news
Paul Kelley pushes 'technical boundaries' with modular furniture cube system
The system is designed to enable users to create multifunctional, adaptable pieces, where they are in complete control of the design and function of their furniture
Lauren Heath-Jones
British designer Paul Kelley has created a modular magnetic cube furniture system that enables users to create multifunctional, adaptable pieces, ...
Crown overhaul changing rooms at Saunton Sands spa
Crown Sports Lockers installed rain of Nebraska Oak clothes lockers with RFID Digilocks in the changing rooms
Lauren Heath-Jones
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities. The upgrade included ...
Duravit launches Tempano shower trays
The Tempano trays feature a state-of-the-art design that combines a linear slope with a high drainage rate
Lauren Heath-Jones
Duravit, a Germany-based bathroom fixtures company, has launched Tempano, a series of easy-to-install shower trays for the home. Available in ...
cladkit product news
Volvo partners with Reef Lab Designs to encourage ocean biodiversity
The tiles are made from marine-grade concrete and recycled plastic fibres
Lauren Heath-Jones
Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly ...
BD Barcelona Design reveals Cristallo by the late Alessandro Mendini
Cristallo was the last design from acclaimed designer and architect Alessandro Mendini
Lauren Heath-Jones
Design Studio BD Barcelona Design has released Cristallo, a limited-edition cabinet designed by the late architect and designer Alessandro Mendini, ...
Alusid's Sequel collection combines craftsmanship and sustainability says founder
The Sequel collection is billed as the 'most waste-efficient and sustainable' on the market
Lauren Heath-Jones
Alusid, a creator of eco-friendly surfaces, has partnered with Parkside to launch the Sequel range, the brand's first collection of ...
x
Sign up with CLAD for regular news updates