Linser: ‘There is a movement from doing to being’
Dr Franz Linser, CEO of Linser Hospitality, addressed the Global Wellness Summit in Kitzbuhel, Austria, yesterday, discussing ‘Wellness as it was meant to be.’
Linser suggested that getting back to the idea of basic wellness, looking at things like using your mind constructively, expressing emotions and immersing yourself in daily activities.
“It’s active health promotion through lifestyle change,” said Linser.
To be well, said Linser, also means that you’re not focused on materialism or obsessed with image, and that you’re satisfied with what you have.
“Sometimes wellness today becomes nothing but an operational unit,” said Linser.
The need for holistic wellness has increased, he said, at the same time that its use has declined.
Linser pointed to a sedentary lifestyle, rising worldwide obesity rates, and the fact that birth rates are down in wealthy countries.
“We have big houses and big dinner tables, but nobody is eating there,” he said.
At the same time, depression rates are also rising, and are especially high among women aged 25 to 60 – a key spa and wellness demographic.
“Are we living, or just surviving?” Linser asked.
While we’ve recently looked at wellness for the well, Linser hopes that in the future, we’ll begin looking at wellness for the unwell and even wellness for the sick.
But he also notes that we need to have concrete results in what we’re selling, and that things like weight loss, performance management, detox and destress programmes offer results and change.
“But what happens if prevention works?” asked Linser. “Nothing. And this is why you can’t sell prevention – you have to sell them life.”
Linser suggested a movement from the art of healing to the art of living, and that future wellness locations will include more nature, and more authenticity of place.
“There is a movement from doing to being,” he said.
Linser said he hopes the future includes creating ‘biotops,’ “in which sensitive human beings can grow.”
“Wellness comes by listening to your inner voice,” he said. “It comes from nature and beauty.”


Saudi Arabia's Neom mega-development to include 100-mile long 'horizontal skyscraper city'

David Adjaye and Ralph Appelbaum selected for £57m International Slavery Museum and Maritime Museum project

Virgin Active opens at Milan’s sleek new Bocconi University by SANAA

Swedish architects Wingårdhs create year-round resort with waterpark and hotel for Liseberg

Juneteenth Museum by Bjarke Ingels Group has been designed to inspire spiritual uplift

BIG and HOK's timber concept wins Zurich Airport competition

Christoph Ingenhoven reveals Lanserhof Sylt, featuring the largest thatched roof in Europe

BIG's designs Prague concert hall to be vibrant centre of life

Mather & Co-designed Gretna Green Experience opens to the public

Project to save last major bellfoundry which cast bells for St Paul's and Washington National Cathedral

Perkins & Will reveals designs for net-zero sports and cultural centre in Toronto

World’s first living waterslides announced for Therme Manchester

Heatherwick reveals Volcano-inspired opera house designs for Hainan

Natural history museum planned for Abu Dhabi

Controversial London music venue, MSG Sphere, gets full planning permission

Clifford's Tower opens to the public after £5m redevelopment

Clifford's Tower opens to the public after £5m redevelopment

Glasgow's iconic Burrell Collection reopens after five-year, £68.5m revamp

SB Architects delivers Ritz-Carlton Reserve in Costa Rica with tree-house spa and private residences

Ole Scheeren designs vertical jungle resort complex in China

Designer Brian d’Souza launches Swell to create evocative soundscapes for physical environments

Basalt Architects create geothermal Forest Lagoon in the wilds of Iceland

Hot Pickle design £73m Guinness visitor attraction for Diageo in London

Amsterdam's new digital art centre Fabrique des Lumières will use tech to bring art alive

Pharrell Williams to launch tropical Bahamian beach resort

Banyan Tree curating solar-powered wellness retreat on private Mozambican island

Dubai Expo hits 10 million visits

Foster + Partners designs Dorchester Collection's first hotel in Middle East

Neil Jacobs reveals Six Senses Places concept for major cities
