Legoland launches Lego Friends zone

by Helen Patenall | 07 May 2015

A new Heartlake City themed zone featuring Lego Friends is set to open at the Legoland Windsor Resort in late May.

Launched in 2012, the Lego Friends play theme is primarily aimed at encouraging girls to play with Lego. The concept focuses on the everyday lives of five mini-doll figures within a fictional hometown called Heartlake City. Each of the friends — Olivia, Mia, Andrea, Stephanie and Emma — has a distinct interest, such as animals and performing arts, while the accompanying building sets reflect different parts of town where the girls’ adventures take place, like a beach and camping site.

The Lego Friends product range has become such a huge hit with its intended audience that the concept has now been incorporated into Windsor's Legoland Resort. The new Heartlake City zone features a live 'Friends to the Rescue!’ show featuring the five main characters, while the Heartlake City Express train transports guests through Lego countryside.

The Lego Friends brand has also been promoted at the 150-room Legoland Windsor Resort Hotel, which backs onto the theme park, with the launch of ten premium Friends bedrooms in March. Originally built in 2012 and featuring themed Kingdom, Pirate and Adventure rooms, the new Heartlake City rooms are decorated with bright wall graphics and models of the main characters and their favourite pets like Scarlett the Dog. Equipped with interactive games and a TV apiece for the adults and the children, the new Lego Friends rooms create a welcome update to the existing branded accommodation offering.

Elsewhere in the resort, the Lego City Driving School has been polished up for the 2015 season, with more child-sized Fiat cars and a new lane on the test course, while the Boating School has been equipped with more boats and animated Lego models.

“We have lots of new cars in the fleet this year in our bigger and better Lego City Driving School. We want to make sure ALL our vehicles are in tip top condition when guests get behind the wheel in a couple of weeks,” explains Lauren Moss, senior press officer at the Windsor site.

On the back of the huge commercial success of The Lego Movie, Merlin has also recently announced further future additions to its existing parks, including the development of a 4D film based on the movie to be rolled out at its Legoland and Discovery Centre sites.

Using 4D effects such as wind, water, smoke and special lighting, the experience will bring the film’s main characters – Emmet and Wyldstyle – together for an original adventure previously unseen by fans of the franchise.

Related stories

Lego News: Merlin announces it will build a Lego waterpark at AED10bn Dubai mega resort

Merlin breaks ground on Legoland Japan

20 Legoland developments in the pipeline, says Merlin

4D film based on Lego Movie coming to Lego theme parks and Discovery Centres

Legoland Discovery Center coming to Arizona in 2016

A new Heartlake City themed zone featuring Lego Friends is set to open at the Legoland Windsor Resort in late May. Launched in 2012, the Lego Friends play theme is primarily aimed at encouraging girls to play with Lego. The concept focuses on the everyday lives of five mini-doll figures within a fictional hometown called Heartlake City. Each of the friends — Olivia, Mia, Andrea, Stephanie and Emma — has
HHR,HOT,TAW,VAT
Lego Friends are being popularised at Legoland Windsor / Merlin Entertainments
More news
News stories: 1 - 30 of 7072     
 
 
 
News stories: 1 - 30 of 7072     
 
 
 
company profile
Company profile: Polin Group
Market leader in design, manufacturing and installation of waterslides and water leisure developments.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Culture: Alexander Schwarz
Alexander Schwarz
"Our aim was to create a place celebrating public space and accessibility"

The opening of the James-Simon- Galerie on Berlin’s Museum Island completes two decades of work for David Chipperfield Architects. The lead designer talks us through the building

Shawn Hausman and SHD principal Jessica Kimberley created the interiors
"We tried to take over in a friendly way"

The Standard’s first London hotel is bold, fun and full of surprising touches

The Gallery in Mourad Mazouz's Sketch is one of London's most instagrammed spaces
After working for Christian Liaigre in Paris, Mahdavi launched her practice in 1999
"I never thought it was a talent. I just did it very naturally, without thinking"

The ‘queen of colour’ on her nomadic childhood, being fearless and choosing the exact right shade of pink for the Sketch Gallery restaurant

features
Left to right: Richard Rogers, Graham Stirk and Ivan Harbour
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

Former track and field athlete Phillip Mills is the founder and CEO of Les Mills
"We’ve designed the space so that the atmosphere is intimate"

Les Mills’ new studio spaces at its iconic Auckland City Gym showcase a trend away from masculine ‘grunty’ gyms to something altogether different

Interview: Blurred lines
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

features
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

Elina Grigoriou
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

The Center for Sustainable Landscapes in Pittsburgh, US
José Almiñana
"We are committed to designing evocative landscapes informed by the best environmental science"

The Andropogon principal on pushing the boundaries of landscape design for the benefit of humans and nature

cladkit product news
BD Barcelona Design reveals Cristallo by the late Alessandro Mendini
Cristallo was the last design from acclaimed designer and architect Alessandro Mendini
Lauren Heath-Jones
Design Studio BD Barcelona Design has released Cristallo, a limited-edition cabinet designed by the late architect and designer Alessandro Mendini, ...
Duravit launches Tempano shower trays
The Tempano trays feature a state-of-the-art design that combines a linear slope with a high drainage rate
Lauren Heath-Jones
Duravit, a Germany-based bathroom fixtures company, has launched Tempano, a series of easy-to-install shower trays for the home. Available in ...
ZHD'S MEW Coffee Table explores relationship between surface and structure
The MEW Coffee Table is described as an investigation into the relationship between surface and structure
Lauren Heath-Jones
Zaha Hadid Design has partnered with Italian furniture design firm Sawaya & Moroni to create the Mew Coffee Table. The ...
cladkit product news
Tom Dixon Studio to relaunch iconic Pylon chair
Pylon was first designed more than 20 years ago
Lauren Heath-Jones
Originally conceived in his metal workshop in the early 90's, the Pylon chair was Dixon's attempt to create the world's ...
Alusid's Sequel collection combines craftsmanship and sustainability says founder
The Sequel collection is billed as the 'most waste-efficient and sustainable' on the market
Lauren Heath-Jones
Alusid, a creator of eco-friendly surfaces, has partnered with Parkside to launch the Sequel range, the brand's first collection of ...
nea studio showcase seaweed's design potential with hand-crafted algae lamps
The seaweed lamps were inspired by Edwards Anker's ethos of incorporating local and organic materials in her designs to give them a sense of place
Lauren Heath-Jones
Nina Edwards Anker, a Brooklyn-based designer and founder of architecture and design practice nea studio, has created a new collection ...
cladkit product news
Crown overhaul changing rooms at Saunton Sands spa
Crown Sports Lockers installed rain of Nebraska Oak clothes lockers with RFID Digilocks in the changing rooms
Lauren Heath-Jones
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities. The upgrade included ...
Paul Kelley pushes 'technical boundaries' with modular furniture cube system
The system is designed to enable users to create multifunctional, adaptable pieces, where they are in complete control of the design and function of their furniture
Lauren Heath-Jones
British designer Paul Kelley has created a modular magnetic cube furniture system that enables users to create multifunctional, adaptable pieces, ...
Mater partners with Ditzel family to create eco-friendly furniture using reclaimed plastic
The furniture uses plastic from recycled fishing nets
Lauren Heath-Jones
Mater, an ethical design brand based in Denmark, has launched a furniture collection made from plastic reclaimed from the ocean. ...
x
Sign up with CLAD for regular news updates