CIMSPA partners with Google and Joe Wicks on digital marketing hub
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with current trends.
The collaboration is part of a free Digital Marketing Hub for the sector, which launches this month (September 2021).
The opportunity has been made possible thanks to a strategic partnership between the tech giant and industry body CIMSPA.
Sport, physical activity and fitness professionals will be able to access free advice and resources from experts at Google, to help enhance their digital marketing skills.
Anyone signing up to the Digital Marketing Hub will benefit from tailored one-to-one mentoring from Google's digital experts and a series of 12 Google Digital Garage live webinars – designed to help businesses get discovered online and find new customers.
They will also be given opportunities to sign for further courses in the Google Digital Garage.
In support of the sector, Joe Wicks is lined up to present a seminar this week about the initiative, with the event taking place tomorrow (Thursday 16 September) at 2.00pm via webinar (see below for signup details).
Supported with National Lottery funding and Sport England and powered by content from the Digital Marketing Institute, The CIMSPA Digital Marketing Hub aims to help people and organisations improve how they apply digital marketing tools and techniques, to encourage more people to play sport and be active.
The Hub is tailored to small businesses, self-employed professionals and volunteers at frontline organisations and clubs, as well as marketing and communication professionals at larger organisations. It will contain resources including expert webinars, on-demand training and mentorship.
Tara Dillon, CEO of CIMSPA, said: “The partnership with Google will add enormous value to the Digital Marketing Hub for everyone in the sector.
"This is a fantastic opportunity for individuals to gain skills and knowledge from some of the world’s leading experts in digital marketing.
"Digital marketing has a central role to play for anyone in sport and physical activity looking to engage a wider, more diverse and more inclusive audience, in order to grow participation and income as we recover from the impacts of COVID-19.”
Ronan Harris, Google UK and Ireland MD, added: "Now more than ever, having the right digital skills can have a transformative impact on business sustainability, growth and job creation.
"By partnering with CIMSPA, to provide free live webinar training through the Digital Garage, we hope to inspire and upskill individuals and businesses throughout the UK, helping people to find a job or grow their skills from home.
"Despite the ongoing uncertainty, we want to show how digital skills can help people and businesses restart and thrive."
To attend the Joe Wicks webinar and/or sign up to the hub at https://digital.cimspa.co.uk.
CIMSPA Google Joe Wicks Tara Dillon
Retrain to Retain job retention scheme to help 25,000 fitness and sports professionals after tough year
Budget leaves fitness industry with unanswered questions, says Huw Edwards
CIMSPA exerts control over online exercise delivery – issues first policy document
EuropeActive, ukactive, EREPS and CIMSPA sign agreements to strengthen collaboration
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Zannier Île De Bendor launches with design by Hardel Le Bihan Architectes
Sæl Spa readies for launch in London: “a modern British sanctuary”
Immersive art bathhouse Submersive announces debut location in Austin
Construction begins on regenerative wellness destination The Shenandoah Nature Resort
Royal Caribbean reveals record-breaking cruise ship
V&A East opens in London
David Geffen galleries open at LACMA
New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
World of Frozen launches at Disneyland Paris
Pical Resort by Valamar reveals first Croatian spa under the ESPA brand
Mandarin Oriental creates end-to-end Egyptian journey with two new hotels and first-ever luxury river cruise
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
