Credit: AAG

Bringing these businesses into AAG complements our expanding set of services
– Barry Goldstein

Arch Amenities Group (AAG) has announced the acquisition of Innovative Spa Management, Privai and Spa Space – the latter of which it gained a majority stake.

AAG* is a full-service global provider of wellness, amenity and meeting services for commercial and residential properties, hotels and private clubs.

Barry Goldstein, AAG CEO, said the acquisition will see the company's network of spa clients grow to exceed 70.

“It also provides us with a dynamic technology platform to manage and further enhance those facilities, as well as our 260 other wellness, recreation and amenities spaces,” Goldstein adds.

“Bringing these businesses into AAG complements our expanding set of services.

“As the demand for wellness services increases, we’re creating a more connected way to deliver the very best spa services while driving spa utilisation for their owners. At the same time, we are giving more control and flexibility to the professionals who work in those spas.”

The new additions

Innovative Spa Management provides spa consulting and management for the hospitality industry, including concept design, strategic planning, feasibility assessments, brand development and spa operations designed to support its clients’ branded facilities while increasing their value and profitability.

Privai manufactures botanical skincare products and is opening spas and salons offering customised services and treatments, including massages, facials, skincare, waxing, hair care, nail manicures, pedicures and makeup services. Privai currently operates five salons in the Washington, DC, metropolitan area.

Spa Space is a SaaS platform designed to improve spa utilisation and drive revenue through a proprietary algorithm that evaluates customer preferences and connects them with a network of therapists and spas.

The software provides real-time reservations and contactless check-in and check-out while automating payments, scheduling and staffing.

A growing teamIn conjunction with the acquisition, llana Alberico and Christina Stratton, who co-founded Innovative Spa Management in 2006, joined the AAG executive team.

Alberico has been named president of Spa Space and Stratton as chief product and creative officer in charge of Privai.

Alberico also will provide spa and wellness thought leadership for AAG’s original spa management portfolio and oversee the day-to-day operations of Innovative Spa Management’s hotel spa clients.

“Our focus has always been about innovation, solutions and fostering wellness,” said Alberico.

“Moving forward with AAG allows us to further sharpen that focus and integrate our services with Arch’s wellness, spa, amenity and meeting portfolio.”

Innovative Spa Management’s hotel spa clients include the Grand Hyatt Nashville, Tennessee; Renaissance Orlando at SeaWorld, Florida; The Inn on Biltmore Estate, Asheville, North Carolina; Willard InterContinental Washington D.C.; InterContinental Washington D.C. – The Wharf; Orlando World Center Marriott; Marriott's Cypress Harbour Villas, Orlando; Caribe Royale Orlando; and Marriott's Autograph collection properties with select Kessler Collection Poseidon Spas.

*More about AAG

AAG, based in Rockville, Maryland, is a leading provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreation spaces worldwide.

It was formed earlier this year following the amalgamation of spa and wellness consultancy and management company WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.

AAG provides daily management services as well as feasibility studies, planning and design consultancy and pre-opening and sustaining strategy and support.

The organisation is a portfolio company of private equity firm CI Capital Partners.

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