Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB

WGNB's South Korean gallery-inspired store displays clothes like artworks

For some people, fashion is an expression of their aesthetic, which can be purchased and can exhibit their own sense of aesthetic, like an artwork.
– Baek Jonghwan

WGNB recently completed a clothes store interior in South Korea that was modelled on an art gallery, displaying products as artworks in themselves.

The renovation of Boon the Shop in Centum City's Shinsegae department store was based on the recognition that fashion is, in itself, an artform of sorts and so asked the question: "Can a clothing store be a gallery?"

Baek Jonghwan, chief designer of WGNB, explained: "For some people, fashion is an expression of their aesthetic, which can be purchased and can exhibit their own sense of aesthetic, like an artwork."

With this in mind, the traditional retail store typology was eschewed in favour of framed display cases in which clothes are showcased.

Steel frames are used in place of the rails used in typical clothes stores, glass is used to encase products and provide views through the space and a palette of minimalistic, grey concrete and metallic fixtures allows the items displayed to speak for themselves.

To reinforce the gallery concept, some surprising, non-clothing objects are featured in frames around the store as visual elements only, like a stone panel and maple tree.

WGNB  clothes  store  retail  interior  South Korea 
WGNB recently completed a clothes store interior in South Korea that was modelled on an art gallery, displaying products as artworks in themselves. The renovation of Boon the Shop in Centum City's Shinsegae department store was based on the recognition that fashion is, in itself, an artform of sorts and so asked the question: "Can a clothing store be a gallery?" Baek Jonghwan, chief designer of WGNB, explained: "For some
CLD,COL,ARC,DES
Boon the Shop is situated in Centum City's Shinsegae department store
More news
News stories: 1 - 30 of 7618     
 
 
 
News stories: 1 - 30 of 7618     
 
 
 
company profile
Company profile: SPARCSTUDIO
Sparcstudio offers a bespoke and comprehensive design service with real attention to detail. Logical and inspiring space planning forms the bedrock of all Sparcstudio projects.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
CopenHill is part of an extensive regeneration of the former industrial dockland area of Amager
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

The Center for Sustainable Landscapes in Pittsburgh, US
José Almiñana
"We are committed to designing evocative landscapes informed by the best environmental science"

The Andropogon principal on pushing the boundaries of landscape design for the benefit of humans and nature

Winding pathways lead visitors through the site, connecting Whiting Forest with Dow Gardens
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

The museum features 3,400 square metres of archaelogical gardens
Elizabeth de Portzamparc
"We need to stop the destruction of our world through predatory practices. We need to think of the future"

The architect behind Nimes’ Musée de la Romanité on designing to counter loneliness and the need for more cultural buildings

The 5,000sq m spa is spread across four levels. The design and treatments fuse Eastern and Western influences
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

SHL managing director Sanne Wall-Gremstrup (right) and Perkins+Will CEO Phil Harrison
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

cladkit product news
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
cladkit product news
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
x
Sign up with CLAD for regular news updates
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB