ISPA Conference & Expo
ISPA Conference & Expo
ISPA Conference & Expo

Scape launches city-scale augmented reality to create immersion for use in experience design

Technology company Scape Technologies has gathered street-level data for 100 cities around the world, that it says can be used to create a new baseline for 3D mapping and enable city-wide augmented reality applications.

The collection of more than two billion images has been taken by the company's local teams and will help the transition to electronic devices of the near future, in which cameras don't just take pictures but actually see.

The company's ScapeKit tech, recognises the precise location of mobile devices outdoors, allowing AR content to be placed in exact geographic locations, enabling experience designers to create more immersive experiences via AR headsets.

This technology will also be used in self-driving vehicles, delivery robots and drones, all of which need to interpret the physical environment in more detail than ever before.

Scape believes therefore that a "new class of map" is required ‒ one that is "image-centric and can be used by devices to understand where they are and what's around them".

Cities included in Scape's project so far include London, New York, San Francisco, Rio de Janeiro, Sydney, Paris, Moscow and Tokyo. The company said the images will be processed by its Vision Engine world-scale mapping pipeline, which builds and references three-dimensional HD maps from ordinary images, in the cloud.

The Scape system is different from Google's Street View, explained Scape co-founder and CEO Edward Miller, in an interview with PC Mag.

Google's system was built for humans to be able to visually identify locations, while the new data is intended as a "map for machines".

Miller was asked what Scape is doing differently from Pokemon Go's landmark AR app. He said: "That app generated a large proportion of the revenue in AR today, so it's understandable how much attention it received. But do you remember the trailer they ran when the app first got released? That promised full-scale AR and painted a picture of the world and what it could be.

"I believe Scape can fulfil that potential and bring it to life, going much further than Pokemon Go was able, due to the constraints of GPS. We'll be using not only cloud-based map generation, but also deep semantics and networked devices to provide a true city-scale AR future."

Scape Technologies  3D mapping  augmented reality  
Related stories
22 Jun 2018

National Geographic uses augmented reality to create world's first open-air planetarium in Canada

22 Mar 2017

Apple boss Tim Cook eyes augmented reality technology as next big thing

12 Jan 2017

Google plans to distribute AR platform Tango to museums worldwide

14 Sep 2016

Augmented reality market to be worth three times as much as virtual reality by 2020, says report

Technology company Scape Technologies has gathered street-level data for 100 cities around the world, that it says can be used to create a new baseline for 3D mapping and enable city-wide augmented reality applications. The collection of more than two billion images has been taken by the company's local teams and will help the transition to electronic devices of the near future, in which cameras don't just take pictures but
CLD,VAT,DES,TEC
Large scale AR executions will be possible with Scape's city-wide data / Scape Technologies
More news
News stories: 1 - 30 of 7781     
 
 
 
News stories: 1 - 30 of 7781     
 
 
 
company profile
Company profile: Willmott Dixon
Willmott Dixon delivers the social infrastructure that people depend on in their daily lives. We partner with our customers to focus on the services they want to provide, not just the building we construct, and we are committed to achieving a higher social purpose through our work.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The 2,000sq m Ayurah Wellness Centre fuses spiritual and medical care, with a range of medical 
and spa facilities
Kenzo Takada fashion designer
"Kenzo has created an unparalleled private island"

Designing interiors for a new Cambodian wellness retreat

Streetmekka Viborg will feature indoor street football and street basketball pitches
"We were constantly having to invent new solutions to problems, as we were working with old ruins, a low budget and high ambitions"

Across Denmark, a charity is turning industrial buildings into centres for street sport and art. As the concept prepares to go global, we speak to the people making it happen

AL_A’s design concept for the project was to ‘make visible the invisible through large moves and small details alike’
AL_A’s design concept for the project was to ‘make visible the invisible through large moves and small details alike’
"There is no other institution that would be quite so audacious in its commission"

Pulls off the V&A's new £55m courtyard

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Pikaia Lodge’s Sumaq spa is decorated with Peruvian travertine marble. It features a massage room, sauna, whirlpool and gym
Project architect Humberto Plaza
"You can feel God here. When I first saw the site, it felt like heaven on earth. I fell instantly in love with it "

Designing an eco hotel for the Galapagos Islands that allowed the stunning natural surroundings to take centre stage while minimising its impact on the land presented its own unique set of challenges, Ecuadorian architect Humberto Plaza tells Kathryn Hudson

Beat Schenk: The BIG partner on Bjarke Ingels, OMA and VIA 57 West
Beat Schenk
"Bjarke was this young kid, quite brash and totally insane, but with really good energy, directing the team about what to do next."

On meeting Bjarke Ingels at OMA and VIA 57 West

The exterior is made from a series of interlocking disks
Jean Nouvel Architect
"It has spaces inside that exist nowhere else"

On the National Museum of Qatar

Vincent Parreira, AAVP Architecture
"A unique leisure destination in the Greater Paris of tomorrow"

The key cultural buildings for Paris’s controversial new leisure destination

The MACRO contemporary art museum, Rome
Decq has been recognised for raising the profile of women in architecture
"Things have improved, but not enough"

On women in architecture

cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
cladkit product news
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
x
Sign up with CLAD for regular news updates
ISPA Conference & Expo
ISPA Conference & Expo